"nail polish" App Store Keywords Research Case | ASOTools

"nail polish" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “nail polish” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “movies free app”, “song cloud”, “srf”, “reader”, “aplicativo caixa tem”, “wegmans”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “nail polish” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword nail polish from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
nail polishes 43 4 250+ 53
nail polishing 28 5 250+ 58
nail polish designer 23 7 250+ 61
nail polish designing 23 4 250+ 48
nail polish design 23 4 250+ 36

The search volume of the core keyword nail polish in Google App Store reached 36, its difficulty level reached 20, and the number of apps related to it reached 250+, among them, there are 54 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Hello Kitty Nail Salon nail salons 63 8
2
Nail Polish Rack nail polish rack 8 5
3
Girls Nail Salon - Manicure games for kids girl gamea 50 20
4
Nail Salon Manicure - Fashion Girl Game nail polishing 28 5
5
Crayola Nail Party: Nail Salon amlia 39 30
6
Nail Art Salon Nail Polish Game – Girls Games polish game game ≤5 14
7
3D Nail Art Games for Girls girl gamers 50 30
8
Candy Nail Art - Sweet Fashion dahlia's nail ≤5 30
9
Lacquergram: for Nail Polish Lovers essie 33 44
10
Nail Art Factory neill games ≤5 16

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
girlds 73 18 170 123
stuffing 63 12 250+ 77
nail salons 63 8 250+ 67
girls 60 68 250+ 180
naial 60 20 250+ 110

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
It Girl - Fashion Celebrity & Dress Up Game {it girl;} 38 28
2
Sky Girls - Flight Attendants flight attendants 39 30
3
Power Girls Super City - Superhero Salon & Pets girls 60 68
4
Rich Girl Crazy Shopping - Fashion Game gile game 50 30
5
Sweet Baby Girl Beauty Salon 3 - Hair, Nails & Spa beauty girls 50 16
6
Girls games: Painting and coloring girls game 44 30
7
Design It Girl - Fashion Salon girl game for free 50 21
8
Girls Dress Up girls dress 51 20
9
Rockstar Girls - Rock Band rockstar girls 7 30
10
Unicorn Chef: Cooking Games for Girls f games for girls 50 25

These five keywords: “girlds”, “stuffing”, “nail salons”, “girls”, “naial”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “It Girl - Fashion Celebrity & Dress Up Game”, “Sky Girls - Flight Attendants”, “Power Girls Super City - Superhero Salon & Pets”, “Rich Girl Crazy Shopping - Fashion Game”, “Sweet Baby Girl Beauty Salon 3 - Hair, Nails & Spa”, “Girls games: Painting and coloring”, “Design It Girl - Fashion Salon”, “Girls Dress Up”, “Rockstar Girls - Rock Band”, “Unicorn Chef: Cooking Games for Girls”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “nail polish”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “nail polish