"sultan" App Store Keywords Research Case | ASOTools
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"sultan" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “sultan” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “converter image”, “republic services”, “drake”, “drama”, “scares”, “explains”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “sultan” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword sultan from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
consultando cpf 55 40 250+ 188
consultant 46 41 249 28
consultancy 46 36 250+ 11
consultants 46 28 250+ 20
consultando pis 45 49 250+ 222

The search volume of the core keyword sultan in Google App Store reached 41, its difficulty level reached 45, and the number of apps related to it reached 250+, among them, there are 55 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Game of Sultans muhteşem yuzyil 36 25
2
Sultan: The Game sultan the game 16 4
3
Revenge of Sultans revenge of sultans ≤5 26
4
Clash of Sultans clash of sultans ≤5 30
5
Idle Sultan idle sultan ≤5 30
6
Sultan Forces sultan forces ≤5 30
7
Saga of Sultans saga of sultans ≤5 21
8
Secrets of Empire величество султанов ≤5 24
9
Conquerors 2: Glory of Sultans fetih 2 tr internetsiz ≤5 27
10
Revenge of Empire: Last Sultan sultan of revenge ≤5 22

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
meghan markle 66 43 250+ 223
wwe 66 26 250+ 61
game the thrones 65 32 249 164
games of thorns 65 32 249 162
av 63 64 250+ 91

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Prince Harry and Meghan Markle ???????????? harry and meghan 51 54
2
Crazy Mega Ramp Impossible Stunts 2020 basquiat 45 47
3
Prince Harry Royal Pre Wedding Game wedding proposal games ≤5 7
4
Royal Family realeza britanica ≤5 24
5
Harry & Meghan Wedding Day Procession harry and meghan 51 54
6
Rich and Famous (EN) rich devos 12 29
7
Mega Ramp Motorbike Impossible Stunts motorbike ramp 18 5
8
Royal Family Hidden Object Game royal family hidden object ≤5 30
9
Island Princess - Royal Magic Quest joanas 56 52
10
Rise of Queendom the queen 41 10

These five keywords: “meghan markle”, “wwe”, “game the thrones”, “games of thorns”, “av”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Prince Harry and Meghan Markle ????????????”, “Crazy Mega Ramp Impossible Stunts 2020”, “Prince Harry Royal Pre Wedding Game”, “Royal Family”, “Harry & Meghan Wedding Day Procession”, “Rich and Famous (EN)”, “Mega Ramp Motorbike Impossible Stunts”, “Royal Family Hidden Object Game”, “Island Princess - Royal Magic Quest”, “Rise of Queendom”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “sultan”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “sultan