"taxi" App Store Keywords Research Case | ASOTools
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"taxi" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “taxi” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “999”, “linkedin learn”, “traductores”, “maycraf”, “zilo”, “generate qr code”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “taxi” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword taxi from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
taxi cabs 60 8 250+ 65
cab taxi 60 30 250+ 53
ataxia 48 52 249 232
taxing 48 14 250+ 86
taxista driver 48 7 250+ 90

The search volume of the core keyword taxi in Google App Store reached 54, its difficulty level reached 72, and the number of apps related to it reached 250+, among them, there are 92 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Taxi Game 2 tanxi 60 30
2
City Taxi Driving simulator: PVP Cab Games 2020 ооо 29 31
3
Taxi Sim 2020 taxi sim 2020 29 9
4
Taxi Run - Crazy Driver taxi run 11 10
5
Modern Taxi Drive Parking 3D Game: Taxi Games 2020 airport taxi parking 3d ≤5 8
6
Curb - The Taxi App cab 45 59
7
Taxi Driver 3D : Hill Station texie ≤5 30
8
TaxiCaller taxi cabs 60 8
9
Taxi Driver 3D taxi driver 3d 7 7
10
Crazy Taxi Classic crazy taxi 34 17

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
ubber 65 27 246 153
taxi cabs 60 8 250+ 65
cab taxi 60 30 250+ 53
tanxi 60 30 250+ 18
totla 58 54 250+ 240

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Uber - Request a ride uber 71 61
2
Uber Driver uber eats driver 47 14
3
Uber Eats: Order Food Delivery uber eats 74 30
4
Bolt: Fast, Affordable Rides bolt 57 51
5
Rapido - Bike Taxi rápido 38 35
6
Uber Fleet uber fleer 16 26
7
Ride Companion for Uber and Lyft Drivers ride partner ≤5 30
8
Obr Taxi obr 21 34
9
TaxiF - A Better Way to Ride taxif 6 11
10
Ola, the #1 ride hailing app ola 46 55

These five keywords: “ubber”, “taxi cabs”, “cab taxi”, “tanxi”, “totla”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Uber - Request a ride”, “Uber Driver”, “Uber Eats: Order Food Delivery”, “Bolt: Fast, Affordable Rides”, “Rapido - Bike Taxi”, “Uber Fleet”, “Ride Companion for Uber and Lyft Drivers”, “Obr Taxi”, “TaxiF - A Better Way to Ride”, “Ola, the #1 ride hailing app”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “taxi”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “taxi