"sudoku ;)" App Store Keywords Research Case | ASOTools
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"sudoku ;)" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “sudoku ;)” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “caixa tem”, “grooms”, “aternos”, “dafit”, “world trade center”, “allstate”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “sudoku ;)” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword sudoku ;) from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
sudoku ) 68 30 250+ 103
sudoku 66 79 250+ 105
:-) sudoku 66 10 250+ 112
sudoku <> 66 10 250+ 110
:) sudoku 66 10 250+ 109

The search volume of the core keyword sudoku ;) in Google App Store reached 66, its difficulty level reached 10, and the number of apps related to it reached 250+, among them, there are 107 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Sudoku Free Puzzle - Offline Brain Number Games sudoku ) 68 30
2
Sudoku Master - Classic Number Puzzle Games sudoku_ 66 10
3
Killer Sudoku - Free Sudoku Puzzles+ killer sudoku 34 21
4
Sudoku Classic Puzzle - Casual Brain Game sudok 68 81
5
Sudoku.com - Free Sudoku sudoko 68 13
6
Killer Sudoku by Sudoku.com - Free Number Puzzle number killer ≤5 18
7
Sudoku sudoku· 66 6
8
Sudoku - Sudoku puzzle, Brain game, Number game 数字九宫格拼图 ≤5 27
9
Sudoku - Free Classic Sudoku Puzzles sokudo 34 12
10
Sudoku whusaap 90 41

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
whusaap 90 41 250+ 221
sudok 68 81 250+ 106
whatuppgb 68 38 250+ 221
soduko 68 13 250+ 112
sudoko 68 13 250+ 106

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Coloring Book - Kids Paint colouring book kids 24 11
2
CR Emotes - Stickers for WhatsApp clash royale stickers ≤5 15
3
SKEDit Scheduling App: Schedule WhatsApp SMS Calls whatsapp message scheduler 16 8
4
Sticker maker sticker maker 48 58
5
Whats Web Scan whatsapp web scan 45 12
6
Funny Memes Stickers For WhatsApp - WAStickerApps funny stickers 25 15
7
WAStickerapps Funny Comedy Stickers free fun stickers ≤5 30
8
Mirror: emoji meme maker, Xmas face avatar sticker miorro 60 30
9
Hindi Stickers for WhatsApp - WAStickerApps स्टिकर एप hindi ≤5 4
10
Anime Stickers – WAStickerApps for WhatsApp my hero academia stickers 16 4

These five keywords: “whusaap”, “sudok”, “whatuppgb”, “soduko”, “sudoko”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Coloring Book - Kids Paint”, “CR Emotes - Stickers for WhatsApp”, “SKEDit Scheduling App: Schedule WhatsApp SMS Calls”, “Sticker maker”, “Whats Web Scan”, “Funny Memes Stickers For WhatsApp - WAStickerApps”, “WAStickerapps Funny Comedy Stickers”, “Mirror: emoji meme maker, Xmas face avatar sticker”, “Hindi Stickers for WhatsApp - WAStickerApps”, “Anime Stickers – WAStickerApps for WhatsApp”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “sudoku ;)”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “sudoku ;)