"outlast" App Store Keywords Research Case | ASOTools
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"outlast" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “outlast” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “music apps for free”, “doodler”, “fetal”, “mayan”, “hd wallpapers for iphone”, “record calls”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “outlast” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword outlast from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
outlast 2 27 22 250+ 181
outlast game 14 16 250+ 169
outlast mobile game ≤5 26 250+ 242
sobrevivire outlast ≤5 24 250+ 238
outlast 1 the horror game indonesia ≤5 24 250+ 225

The search volume of the core keyword outlast in Google App Store reached 38, its difficulty level reached 26, and the number of apps related to it reached 250+, among them, there are 177 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Mental Hospital IV Lite - Horror games. outrast 2 34 32
2
Reporter 2 Lite - 3D Creepy & Scary Horror Game outlast 2 27 22
3
Outlast: Journey of a Gladiator Hero outlast 1 mobile ≤5 15
4
Map Outlast For MCPE outlasts ≤5 9
5
Endless Nightmare: Epic Creepy & Scary Horror Game horror 48 75
6
Mental Hospital V - 3D Creepy & Scary Horror Game mental hospital v lite ≤5 9
7
Mental Hospital VI - Demo Horror Games mental hospital vi ≤5 30
8
Eyes: Scary Thriller - Creepy Horror Game العين 58 22
9
Escape Death House: Scary Horror Game scared to death 7 8
10
Dead by Daylight Mobile dead by daylight 57 55

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
tvitr 93 39 248 163
tvitrer 93 32 250+ 152
trger 82 20 250+ 91
trum 80 61 250+ 154
fornite 77 61 250+ 241

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Twitter twiiit 93 73
2
Txiicha Lite for Twitter: Best Chronological TL tiveter 93 40
3
Quitter for Twitter tueter ≤5 17
4
TwitPane twitterrific 20 38
5
Tumblr tumblr 68 48
6
Video Downloader for Twitter برنامج تحميل الفيديو من تويتر ≤5 12
7
Reddit redt 87 53
8
Twitch: Livestream Multiplayer Games & Esports twithr 93 30
9
Twidere for Twitter tweedle 6 22
10
Friendly For Twitter witter 3 ≤5 20

These five keywords: “tvitr”, “tvitrer”, “trger”, “trum”, “fornite”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Twitter”, “Txiicha Lite for Twitter: Best Chronological TL”, “Quitter for Twitter”, “TwitPane”, “Tumblr”, “Video Downloader for Twitter”, “Reddit”, “Twitch: Livestream Multiplayer Games & Esports”, “Twidere for Twitter”, “Friendly For Twitter”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “outlast”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “outlast