"strikes back" App Store Keywords Research Case | ASOTools
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"strikes back" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “strikes back” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “elder scrolls”, “mozambique”, “mr meat”, “múa lân”, “bowflex”, “wedding wire”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “strikes back” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword strikes back from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
empire strikes back 33 30 250+ 208
pokemon mewtwo strikes back evolution 24 38 250+ 213
crash bandicoot 2 cortex strikes back 16 35 249 229
mewtwo strikes back evolution 12 30 250+ 203
mewtwo strikes back 12 20 249 172

The search volume of the core keyword strikes back in Google App Store reached 36, its difficulty level reached 29, and the number of apps related to it reached 250+, among them, there are 175 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Aggretsuko : the short timer strikes back aggretsuko 45 43
2
Strike Back: Elite Force - FPS strike back 36 21
3
Nature Strikes Back nature strikes back ≤5 27
4
Strike Back: Dead Cover the untold legend: strike back ≤5 30
5
CJ: Strike Back city jump ≤5 30
6
The Alley Strikes Back the alley 26 27
7
The Alley Strikes Back (Free) the alley 26 27
8
Danny Strikes Back Visual Novel pokemon giratina strikes back ≤5 26
9
CRAZY CHICKEN strikes back crazy chicken strikes back ≤5 25
10
Courier Strikes Back postmates courier ≤5 18

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
wzap 90 66 250+ 240
roblaxc 88 62 250+ 244
new 87 100 250+ 204
tuichw 85 17 250+ 100
espoty fay 82 60 249 230

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
WhatsApp Messenger whatsapp website 100 17
2
Waze - GPS, Maps, Traffic Alerts & Live Navigation gos 72 61
3
WESA Public Radio App kbcs radio ≤5 30
4
iHeartRadio: Radio, Podcasts & Music On Demand r a d i o 63 13
5
TuneIn Radio: Live News, Sports & Music Stations tune in radio 45 13
6
Waze Carpool - Ride together. Commute better. car pool 36 13
7
WhatsApp Wallpaper whatsapp inc.w ≤5 30
8
GPS, Maps, Voice Navigation & Directions nogent le rotrou 21 46
9
Maps Directions & GPS Navigation map apple 39 20
10
MapQuest: Directions, Maps & GPS Navigation mapuest 58 53

These five keywords: “wzap”, “roblaxc”, “new”, “tuichw”, “espoty fay”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “WhatsApp Messenger”, “Waze - GPS, Maps, Traffic Alerts & Live Navigation”, “WESA Public Radio App”, “iHeartRadio: Radio, Podcasts & Music On Demand”, “TuneIn Radio: Live News, Sports & Music Stations”, “Waze Carpool - Ride together. Commute better.”, “WhatsApp Wallpaper”, “GPS, Maps, Voice Navigation & Directions”, “Maps Directions & GPS Navigation”, “MapQuest: Directions, Maps & GPS Navigation”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “strikes back”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “strikes back