"street food" App Store Keywords Research Case | ASOTools

1.Preparing Research App Store Keywords

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “street food” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “night shift”, “google docs”, “op gg”, “google my business”, “shake it up”, “shoulders”.

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance：

Question Keywords	User Keywords	The action Keywords	Function Keywords	The location Keywords
Question keywords describe why users search for applications.	User Keywords represent the role your target audience plays when using the application.	The action keyword specifies how to handle your application and use it.	Function keywords are basic functions of an application.	The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “street food” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword street food from the ASOTools, as follows:

Top 5 Keywords	Search Volume	KD	Search results	Head apps
food street	33	20	250+	143
street food finder	22	19	247	119
piada italian street food	16	40	250+	246
eatstreet food delivery app	8	34	249	227
food street – restaurant game	8	15	250+	159

The search volume of the core keyword street food in Google App Store reached 41, its difficulty level reached 41, and the number of apps related to it reached 250+, among them, there are 54 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		Street Food Stand Cooking Game	concession stand	21	12
2		Street Food: Deep Fried Foods Maker Cooking Games	makerlab	9	30
3		Street Food	world street food	≤5	4
4		Food Street - Restaurant Management & Food Game	foodstreet	41	28
5		Street Food - Cooking Game	ужин игра	≤5	26
6		Deep Fry Maker - Street Food	frying	12	3
7		Famous Street Food Maker – Yummy Carnivals Treats	makanan lezat	7	5
8		Mexican Food Truck - Street Food Cooking Games	mexican food chef-make taco, burrito	≤5	30
9		Streetfood Tycoon	streetfood	41	8
10		Street Food Kitchen Chef - Cooking Game	food kitchen chef cooking	≤5	7

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords	Search Volume	KD	Search results	Head apps
restaurants	87	31	250+	160
uber eats	74	30	247	151
door dash	73	32	250+	164
urber eat	72	38	249	178
twco bell	72	37	249	206

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.

Top 10 apps related to the App Store keywords:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		Restaurant.com	restaurant	70	86
2		Food Street - Restaurant Management & Food Game	foodstreet	41	28
3		Cooking City: frenzy chef restaurant cooking games	ресторани	33	25
4		Cooking Madness - A Chef's Restaurant Games	restaurante	65	51
5		Cooking Yummy-Restaurant Game	yummy cooking party	≤5	6
6		Cooking Cafe – Restaurant Star : Chef Tycoon	star café tekin	≤5	30
7		Animal Restaurant	рестораны	41	27
8		Cooking Fever	restaurantes	65	23
9		Restaurant Story™	restraunt	38	28
10		My Cooking - Restaurant Food Cooking Games	mi cocina	29	22

These five keywords: “restaurants”, “uber eats”, “door dash”, “urber eat”, “twco bell”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Restaurant.com”, “Food Street - Restaurant Management & Food Game”, “Cooking City: frenzy chef restaurant cooking games”, “Cooking Madness - A Chef's Restaurant Games”, “Cooking Yummy-Restaurant Game”, “Cooking Cafe – Restaurant Star : Chef Tycoon”, “Animal Restaurant”, “Cooking Fever”, “Restaurant Story™”, “My Cooking - Restaurant Food Cooking Games”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “street food”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

ASO Tools