"drinking game" App Store Keywords Research Case | ASOTools
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"drinking game" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “drinking game” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “outdoor”, “live scores cricket”, “the crew 2”, “prevoditelj”, “pimple pop”, “love gif”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “drinking game” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword drinking game from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
drinking games 46 14 250+ 45
drinking card game 33 6 250+ 50
card drinking games 33 4 250+ 53
drinking games for 2 24 6 250+ 69
drinking games for two 21 7 250+ 78

The search volume of the core keyword drinking game in Google App Store reached 40, its difficulty level reached 53, and the number of apps related to it reached 250+, among them, there are 43 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Drink Your Phone - iDrink Drinking Games (joke) smouthy 55 60
2
Do or Drink - Drinking Game drinking card game 33 6
3
Drinkster - Buzzed Drinking Game buzzed 42 24
4
Drink Roulette ???? Drinking Games app drinking games 46 14
5
Drink Extreme (Drinking games) liquor game 12 8
6
Picolo drinking game picolo 50 28
7
Drink it - Drinking Game drinking games free ≤5 6
8
Game of Shots (Drinking Games) shot games 33 24
9
iPuke: Drinking game puke 26 36
10
5 Second Rule - Drinking Game 5 second rule 24 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
walppaper 77 26 250+ 188
worpeper 77 25 250+ 193
srades 63 48 250+ 206
blenders 60 8 250+ 50
ellen degenerate 58 57 249 238

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Walli - 4K, HD Wallpapers & Backgrounds walle 51 39
2
Wallpapers wallpapper 77 28
3
Wallcraft – Wallpapers HD, 4K Backgrounds walpaper hd 75 17
4
Glitter Live Wallpaper Glitzy картинками 56 29
5
Wallpapers Full HD - Backgrounds 4K papeis de parede 56 25
6
dope wallpaper wallpaper cool 60 16
7
Wallpapers free - Video Wallpapers and Backgrounds hinh nen 38 26
8
HD Wallpapers (Backgrounds) hd wallpaper downloader 46 19
9
Best HD Wallpapers and Backgrounds wallperss 77 30
10
Wallpapers basic wallpapers 6 8

These five keywords: “walppaper”, “worpeper”, “srades”, “blenders”, “ellen degenerate”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Walli - 4K, HD Wallpapers & Backgrounds”, “Wallpapers”, “Wallcraft – Wallpapers HD, 4K Backgrounds”, “Glitter Live Wallpaper Glitzy”, “Wallpapers Full HD - Backgrounds 4K”, “dope wallpaper”, “Wallpapers free - Video Wallpapers and Backgrounds”, “HD Wallpapers (Backgrounds)”, “Best HD Wallpapers and Backgrounds”, “Wallpapers”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “drinking game”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “drinking game