"strand" App Store Keywords Research Case | ASOTools
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"strand" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “strand” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “kickbox”, “big fish”, “creeper”, “gallons”, “bridal dress”, “helo”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “strand” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword strand from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
death stranding 50 47 250+ 218
strands 46 27 250+ 125
stranded 37 26 250+ 165
stranded deep 34 23 250+ 168
strandead deep 34 30 250+ 179

The search volume of the core keyword strand in Google App Store reached 46, its difficulty level reached 27, and the number of apps related to it reached 250+, among them, there are 122 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Summer Vacation - Beach Party летом 28 22
2
Beach Flag Paradise the beach flag ii ≤5 30
3
Beach Rescue Training: Coast Lifeguard Rescue Duty bay watch 53 24
4
Shipwrecked:Castaway Island shipwreck 23 24
5
Paradise Island 2: Hotel Game gamees 49 58
6
Paradise Island paradise 38 64
7
Beach Party Craft: Summer High School Adventure beach 51 69
8
Stranded Without A Phone stranded 37 26
9
Ocean Survival gemraf 36 9
10
Volcano Island: Tropic Paradise volcano island 18 26

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
skyscannet 73 22 250+ 129
kim kar 68 51 250+ 202
kim kardashion 68 45 250+ 189
kim kard 68 40 250+ 176
expidia 68 25 250+ 154

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Skyscanner – cheap flights, hotels and car rental sky skanner 73 27
2
Cheap Flights worldwide skyscanner 64 23
3
KAYAK Flights, Hotels & Cars kiak 63 53
4
eSky - Flights, Hotels, Rent a car, Flight deals esky 30 28
5
Cheap flights and airline tickets — Jetradar billigflüge 36 15
6
Expedia Hotels, Flights & Car Rental Travel Deals expidia 68 25
7
BookTripGo: Compare Flights, Rent Car, Hotel Deals cheap rental cars 46 8
8
Cheap Flights - Fly at lowest prices flights cheap 63 9
9
TravelPirates Top Travel Deals urlaubspiraten 41 18
10
Priceline - Travel Deals on Hotels, Flights & Cars priceline 59 21

These five keywords: “skyscannet”, “kim kar”, “kim kardashion”, “kim kard”, “expidia”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Skyscanner – cheap flights, hotels and car rental”, “Cheap Flights worldwide”, “KAYAK Flights, Hotels & Cars”, “eSky - Flights, Hotels, Rent a car, Flight deals”, “Cheap flights and airline tickets — Jetradar”, “Expedia Hotels, Flights & Car Rental Travel Deals”, “BookTripGo: Compare Flights, Rent Car, Hotel Deals”, “Cheap Flights - Fly at lowest prices”, “TravelPirates Top Travel Deals”, “Priceline - Travel Deals on Hotels, Flights & Cars”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “strand”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “strand