"steak n shake" App Store Keywords Research Case | ASOTools
×

"steak n shake" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “steak n shake” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “imvu”, “dunia news”, “powerpuff girls”, “ps vita”, “record”, “submarino”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “steak n shake” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword steak n shake from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
steak 'n shake 46 25 250+ 183
steak 'n shake app ≤5 25 250+ 233
steak 'n shake rewards ≤5 27 249 244
steak n shake rewards ≤5 27 249 241
steak 'n shake rewards club ≤5 26 248 244

The search volume of the core keyword steak n shake in Google App Store reached 46, its difficulty level reached 25, and the number of apps related to it reached 250+, among them, there are 182 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Steak 'n Shake Rewards Club steak and shake 48 21
2
Slide N Shake sliders & shakes ≤5 30
3
Chick-fil-A chik fil a 64 49
4
Shake Shack shakeshack 56 50
5
Arby's arbys 58 24
6
Steak N Stuff stake and shake 38 44
7
Taco Bell - For Our Fans twco bell 72 37
8
Wendy’s – Earn Rewards, Order Food & Score Offers wendts 68 45
9
Dairy Queen diary queen 65 24
10
Five Guys Burgers & Fries five guys 58 21

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
nexflique 93 30 250+ 228
netglixx 93 30 249 29
netflicse 93 30 248 221
netflicix 93 30 248 220
wappssap 90 71 249 245

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Spotify: Listen to new music, podcasts, and songs espoty fay 82 60
2
ESPN espns 80 19
3
Hulu: Stream TV shows & watch the latest movies hulu 75 34
4
YouTube TV - Watch & Record Live TV you tuoby 100 30
5
Pinterest printreste 87 56
6
Destiny 2 Companion destiny 2 53 36
7
Pluto TV - It’s Free TV tv 63 88
8
VLC for Android players 61 55
9
STARZ st 60 75
10
Netflix nèlix 93 68

These five keywords: “nexflique”, “netglixx”, “netflicse”, “netflicix”, “wappssap”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Spotify: Listen to new music, podcasts, and songs”, “ESPN”, “Hulu: Stream TV shows & watch the latest movies”, “YouTube TV - Watch & Record Live TV”, “Pinterest”, “Destiny 2 Companion”, “Pluto TV - It’s Free TV”, “VLC for Android”, “STARZ”, “Netflix”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “steak n shake”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “steak n shake