"star wars games" App Store Keywords Research Case | ASOTools
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"star wars games" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “star wars games” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “animal sounds”, “tv live”, “paket”, “приложений”, “corresponding”, “delta”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “star wars games” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword star wars games from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
lego star wars games 28 25 250+ 176
star wars lego games 24 23 250+ 175
star wars lego video games 21 43 250+ 239
star wars games for free 14 16 250+ 143
star wars board games 11 30 250+ 21

The search volume of the core keyword star wars games in Google App Store reached 37, its difficulty level reached 25, and the number of apps related to it reached 250+, among them, there are 159 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Star Wars™: Galaxy of Heroes start war 63 39
2
LEGO® Star Wars™: TFA legos 66 23
3
Star Wars™: KOTOR kotor 34 38
4
Star Wars jabba the hutt 45 36
5
X-Wing Flight battlestar galactica 37 20
6
Star Wars™: Jedi Challenges star wars the last jedi 39 26
7
Star Wars: Imperial Assault app rebels star wars 24 30
8
Star Wars™: Card Trader by Topps® card trader games 34 19
9
SW Battlefront Companion starwars battlefront 2 38 29
10
Dark Side dark side of the moon 41 41

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
fortnaiter 77 30 250+ 245
games top 73 56 250+ 238
isney 70 52 250+ 167
disney 70 44 249 108
gisnep 70 42 250+ 184

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Pokémon GO pokman 68 29
2
Among Us among us 87 75
3
Parchisi STAR Online leura mer 77 61
4
FRAG Pro Shooter frank ocean 48 57
5
World of Tanks Blitz MMO world of tanks 50 22
6
Episode - Choose Your Story epi game 77 47
7
Audible: audiobooks, podcasts & audio stories audible 65 30
8
Football Strike - Multiplayer Soccer вудбол 60 48
9
MARVEL Contest of Champions champion 60 80
10
Roblox roblocxx 88 63

These five keywords: “fortnaiter”, “games top”, “isney”, “disney”, “gisnep”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Pokémon GO”, “Among Us”, “Parchisi STAR Online”, “FRAG Pro Shooter”, “World of Tanks Blitz MMO”, “Episode - Choose Your Story”, “Audible: audiobooks, podcasts & audio stories”, “Football Strike - Multiplayer Soccer”, “MARVEL Contest of Champions”, “Roblox”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “star wars games”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “star wars games