"roll" App Store Keywords Research Case | ASOTools
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"roll" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “roll” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “balika vadhu”, “art games”, “droppers”, “denial”, “olx ua”, “typically”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “roll” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword roll from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
rolland garros 70 43 249 188
crunchyroll 68 36 250+ 186
cruchi roll 66 34 250+ 181
chunchi roll 66 30 250+ 234
krunchi roll 66 30 250+ 205

The search volume of the core keyword roll in Google App Store reached 45, its difficulty level reached 65, and the number of apps related to it reached 249, among them, there are 51 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Spiral Roll rroll 56 55
2
Color Roll 3D taupe colour 36 30
3
Perfect Roll Puzzle roll-out 23 21
4
Ice Creamz Roll rolls 45 26
5
Roll the Ball® - slide puzzle negligible 36 42
6
ROLL by Ultimate Ears ue roll 21 28
7
Voodoo - Cube Surfer voodoo 48 43
8
Ice Cream Roll fruit roll-up 31 30
9
Color Perfect Roll 3D color roll mania ≤5 30
10
Perfect Color Roll 3D perfect roller 3d ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
pizza hoay 77 66 250+ 248
pizze 77 20 248 108
diminios pizza 73 20 247 112
dimonos pizza 73 16 248 102
1.0000 68 64 250+ 245

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Good Pizza, Great Pizza pizze 77 20
2
Moto Bike Pizza Delivery – Girl Food Game food delivery games 10 13
3
Little Panda’s Space Kitchen - Kids Cooking f.v panda ≤5 30
4
Hell’s Cooking: crazy burger, kitchen fever tycoon бургеров 29 11
5
Cooking Fever food 69 86
6
Cooking Madness - A Chef's Restaurant Games restaurante 65 51
7
Magic Jigsaw Puzzles xjigsaw 51 56
8
Uber Eats: Order Food Delivery uber eats 74 30
9
free video calls and chat facetime 56 27
10
Toca Kitchen regressing 45 30

These five keywords: “pizza hoay”, “pizze”, “diminios pizza”, “dimonos pizza”, “1.0000”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Good Pizza, Great Pizza”, “Moto Bike Pizza Delivery – Girl Food Game”, “Little Panda’s Space Kitchen - Kids Cooking”, “Hell’s Cooking: crazy burger, kitchen fever tycoon”, “Cooking Fever”, “Cooking Madness - A Chef's Restaurant Games”, “Magic Jigsaw Puzzles”, “Uber Eats: Order Food Delivery”, “free video calls and chat”, “Toca Kitchen”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “roll”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “roll