"squat" App Store Keywords Research Case | ASOTools
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"squat" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “squat” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “mounds”, “beauti plus”, “dolar blue”, “horse games”, “alpha bank”, “dilemma”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “squat” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword squat from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
squatter 51 30 249 238
sasquatch 42 41 250+ 196
squate 41 27 250+ 148
squats 41 17 250+ 70
jump squats 38 30 247 153

The search volume of the core keyword squat in Google App Store reached 40, its difficulty level reached 33, and the number of apps related to it reached 249, among them, there are 88 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Squats Workout squats 41 17
2
300 Squats workout Be Stronger. Strong legs приседания 18 13
3
0-200 Squats Legs Trainer 0-200 12 34
4
Squat Challenge 30 Day Workout squat challenge 28 10
5
30 Days Squat Challenge 30 days squat challenge 23 6
6
500 Squats - Strong Leg Workout leg lunges 6 11
7
100 Squats: 0 to 100 squats 100 squats challenge ≤5 7
8
30 Day squat challenge, Workout exercise for women agachamento 31 13
9
Buttocks Workout - Hips, Legs & Butt Workout butts 50 18
10
Squat Counter squat counter app ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
adidas 70 26 245 152
taimer 68 13 250+ 121
plante fitness 66 20 250+ 142
planet fittness 66 16 249 115
buttes 61 53 250+ 218

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
adidas adidas yeezy 42 40
2
adidas Training by Runtastic - Workout Fitness App adidas training 23 21
3
adidas CONFIRMED confirming 50 30
4
adidas Running App by Runtastic - Run Tracker runnings 38 19
5
adidas GMR adidas gmr 14 37
6
adidas Headphones adidas headphones ≤5 30
7
Adidas EventTickets موقع أديداس 9 22
8
Nike nike 76 31
9
Foot Locker: Sneakers, clothes & culture footlockee 66 36
10
PUMATRAC Home Workouts, Training, Running, Fitness puma 59 30

These five keywords: “adidas”, “taimer”, “plante fitness”, “planet fittness”, “buttes”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “adidas”, “adidas Training by Runtastic - Workout Fitness App”, “adidas CONFIRMED”, “adidas Running App by Runtastic - Run Tracker”, “adidas GMR”, “adidas Headphones”, “Adidas EventTickets”, “Nike”, “Foot Locker: Sneakers, clothes & culture”, “PUMATRAC Home Workouts, Training, Running, Fitness”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “squat”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “squat