"horse games" App Store Keywords Research Case | ASOTools
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"horse games" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “horse games” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “burgerking”, “baby photo”, “mystical”, “huff”, “dress up”, “3 2 1 go”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “horse games” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword horse games from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
horse racing games 22 13 250+ 116
horse games for free 20 10 250+ 112
horse riding games 19 8 250+ 118
free horse games 18 10 250+ 112
racehorse games 16 10 250+ 114

The search volume of the core keyword horse games in Google App Store reached 41, its difficulty level reached 13, and the number of apps related to it reached 250+, among them, there are 108 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Horse Riding Tales - Ride With Friends cavalo 50 11
2
Rival Stars Horse Racing horse 56 76
3
Star Stable Horses horses 52 16
4
Horse Haven World Adventures paarden 36 8
5
Horse Robot Car Game – Space Robot Transform wars rowboat 29 8
6
My Horse Stories my horse stories 14 19
7
Horse Paradise - My Dream Ranch horse paradise 10 22
8
Horse World – Show Jumping - For all horse fans! horse jumping 25 8
9
Horse Quest horse quest 20 18
10
My Horse my horse 22 10

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
spirt 60 22 250+ 134
veterinario 60 13 250+ 77
yunikon 60 8 224 111
ubicorn 60 7 250+ 121
unixorn 60 7 250+ 118

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Spirit Airlines spirits airline 60 35
2
Spirit Adventure cimarron games ≤5 24
3
Spirit Ride horse spirit 18 7
4
Ghostcom™ Radar - Spirit Detector Simulator ghostcom radar spirit detector ≤5 30
5
Spirit Level spirit level area 4 ≤5 30
6
Spirit Box Lite spiritbox 25 1
7
Spirit Board Simulator wija 43 18
8
Spirit Speak communicate with spirits ≤5 1
9
Ghost Voice Box (Spirit Voice Box) Simulation 13 ghosts 36 30
10
spirit runner movie sprit ≤5 17

These five keywords: “spirt”, “veterinario”, “yunikon”, “ubicorn”, “unixorn”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Spirit Airlines”, “Spirit Adventure”, “Spirit Ride”, “Ghostcom™ Radar - Spirit Detector Simulator”, “Spirit Level”, “Spirit Box Lite”, “Spirit Board Simulator”, “Spirit Speak”, “Ghost Voice Box (Spirit Voice Box) Simulation”, “spirit runner”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “horse games”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “horse games