"square" App Store Keywords Research Case | ASOTools
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"square" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “square” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “supermarkets”, “at &t”, “tomatoes rotten”, “pbs”, “le mans”, “cdiscount”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “square” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword square from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
squarespace 51 51 247 227
times square 46 22 250+ 130
parent square 45 43 250+ 212
square enix 44 33 240 201
completing the square 43 18 249 120

The search volume of the core keyword square in Google App Store reached 59, its difficulty level reached 72, and the number of apps related to it reached 250+, among them, there are 63 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Square Point of Sale - POS sqaure 56 25
2
Square Point of Sale Beta 10 square 6 9
3
Square Team square team 14 17
4
Square Appointments: Booking, Scheduling, Payments appointed 45 11
5
Square Invoices - Invoicing, Billing & Estimates square invoices 18 35
6
Square Payroll square payroll 20 27
7
Square Pic - No Crop Photo Editor for Instagram white square 22 13
8
Square Quick square shape 20 11
9
Square InPic - Photo Editor & Collage Maker squareframe 13 21
10
Cash App cash app 69 33

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
cash app 69 33 249 135
claiver 68 64 249 244
mercadoria pago 65 49 250+ 212
picsart 65 41 250+ 194
fitbit 65 32 249 159

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Cash App cashapp 60 25
2
CashApp - Cash Rewards App cashcrate 33 23
3
Cash App Money money apps like cash app ≤5 8
4
PayPal Mobile Cash: Send and Request Money Fast pypale 83 30
5
Cash Sending Cashless Society Guide cashless society 18 16
6
Super Ways To Make Money Online & Send Cash super ways to make money online ≤5 30
7
Venmo venmo 67 35
8
Cash Money App cash app invest ≤5 7
9
Cash App - Personal Finance Loans ringgitplus app ≤5 30
10
Zelle zelle 59 25

These five keywords: “cash app”, “claiver”, “mercadoria pago”, “picsart”, “fitbit”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Cash App”, “CashApp - Cash Rewards App”, “Cash App Money”, “PayPal Mobile Cash: Send and Request Money Fast”, “Cash Sending Cashless Society Guide”, “Super Ways To Make Money Online & Send Cash”, “Venmo”, “Cash Money App”, “Cash App - Personal Finance Loans”, “Zelle”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “square”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “square