"spirit box" App Store Keywords Research Case | ASOTools
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"spirit box" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “spirit box” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “al pacino”, “chimuelo”, “snowboard”, “daily wire”, “üniversite”, “researcher”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “spirit box” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword spirit box from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
spirit box free 10 3 250+ 71
spirit story box 9 2 250+ 56
spirit box app 8 2 250+ 52
ghost spirit box 7 2 250+ 53
sono x10 spirit box 6 1 250+ 44

The search volume of the core keyword spirit box in Google App Store reached 39, its difficulty level reached 11, and the number of apps related to it reached 250+, among them, there are 49 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
The Hackshack X8 Spirit Box - Free spirit bix 33 4
2
SP White Noise Box sono x10 spirit box pro ≤5 30
3
Radio Spirit Box spirits box 33 2
4
Bips BCN Spirit Box espíritu box ≤5 8
5
Spirit Box Communicator espirito box português ≤5 4
6
Spirit Box Lite spiritbox 25 1
7
SGK1 - Ghost Hunting Kit sono x10 spirit box 6 1
8
Necrophonic necro 26 27
9
RAPTOR Spirit Box aimbot spirit ≤5 30
10
Radio Spirit Box 4 real spirit box ≤5 2

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
rapter 72 14 250+ 100
spifit 60 25 250+ 142
spirt 60 22 250+ 134
ghost 55 73 250+ 87
teresa fidalgo 53 43 250+ 211

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Raptor World Multiplayer raptors games 56 24
2
Raptor Pack jogos de em do raptor ≤5 7
3
Raptor RPG - Dino Sim raptor rpg - kids ≤5 30
4
RAPTOR Spirit Box aimbot spirit ≤5 30
5
Hybrid Raptor: City Terror ultimasaurus 16 5
6
Jurassic Runner Raptor World Island Run a raptor race ≤5 9
7
Raptor simulator 2019 raptor race simulator ≤5 6
8
Jurassic Raptor Simulator raptor simulator games ≤5 30
9
Talking Jurassic Raptor talking microraptor ≤5 5
10
Raptors Online - Dinosaur Multiplayer stephenallen 17 21

These five keywords: “rapter”, “spifit”, “spirt”, “ghost”, “teresa fidalgo”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Raptor World Multiplayer”, “Raptor Pack”, “Raptor RPG - Dino Sim”, “RAPTOR Spirit Box”, “Hybrid Raptor: City Terror”, “Jurassic Runner Raptor World Island Run”, “Raptor simulator 2019”, “Jurassic Raptor Simulator”, “Talking Jurassic Raptor”, “Raptors Online - Dinosaur Multiplayer”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “spirit box”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “spirit box