"south dakota" App Store Keywords Research Case | ASOTools
1.Preparing Research App Store Keywords
When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “south dakota” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “fun videos”, “acción”, “robot”, “scanner”, “arbic”, “sins”.
If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance：
| Question Keywords |
User Keywords |
The action Keywords |
Function Keywords |
The location Keywords |
| Question keywords describe why users search for applications. | User Keywords represent the role your target audience plays when using the application. | The action keyword specifies how to handle your application and use it. |
Function keywords are basic functions of an application. | The location keyword describes where people use your application. |
Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.
2.Research Keyword “south dakota” with Google Play Data
Extended Long tail words
Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword south dakota from the ASOTools, as follows:
| Top 5 Keywords | Search Volume | KD | Search results | Head apps |
| south dakota state university | 19 | 35 | 249 | 203 |
| south dakota lottery | 12 | 29 | 250+ | 189 |
| south dakota game, fish & parks | 6 | 28 | 250+ | 217 |
| south dakota state fair | ≤5 | 30 | 250+ | 240 |
| kelo weather – south dakota | ≤5 | 30 | 250+ | 129 |
The search volume of the core keyword south dakota in Google App Store reached 43, its difficulty level reached 20, and the number of apps related to it reached 248, among them, there are 32 apps with more than 1,000 comments, and the top 10 apps are selected. They are:
| # | App Icon | App Name | Top1 Keyword | Search Volume | KD |
| 1 |
 |
SD GFP Outdoors | south dakota game, fish & parks | 6 | 28 |
| 2 |
 |
South Dakota Lottery Official App | south dakota lottery | 12 | 29 |
| 3 |
 |
SDDOT 511 | sd roads | ≤5 | 30 |
| 4 |
 |
Cameras South Dakota Traffic | south dakota 511 app | ≤5 | 30 |
| 5 |
 |
Dakota News Now | dakota news now | 16 | 6 |
| 6 |
 |
South Dakota Guide by Triposo | south dakota travel guide by triposo | ≤5 | 30 |
| 7 |
 |
KELO Weather – South Dakota | keloland storm tracker | 8 | 7 |
| 8 |
 |
South Dakota 811 | south dakota 811 | ≤5 | 30 |
| 9 |
 |
South Dakota DMV Permit Test | south dakota dmv - permit test | ≤5 | 30 |
| 10 |
 |
South Dakota State University | south dakota state university | 19 | 35 |
The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.
ASOTools Suggested Keyword
| Top 5 Keywords | Search Volume | KD | Search results | Head apps |
| cronavirus | 90 | 1 | 190 | 20 |
| roblocxx | 88 | 63 | 250+ | 245 |
| nearest restaurants | 87 | 19 | 250+ | 115 |
| covoid 19 | 87 | 1 | 190 | 20 |
| irnb | 80 | 30 | 248 | 231 |
In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.
Top 10 apps related to the App Store keywords:
| # | App Icon | App Name | Top1 Keyword | Search Volume | KD |
| 1 |
 |
Covid Trace Nevada | covoid 19 | 87 | 1 |
| 2 |
 |
Care19 Alert | care19 | ≤5 | 25 |
| 3 |
 |
CO Exposure Notifications | covid radar app nuevo leon | ≤5 | 30 |
| 4 |
 |
Care19 Diary | care 19 north dakota | ≤5 | 22 |
| 5 |
 |
COVIDaware MN | mn | 50 | 33 |
| 6 |
 |
MI COVID Alert | mich | 28 | 32 |
| 7 |
 |
GuideSafe | covid 19 tamaulipas | ≤5 | 1 |
| 8 |
 |
SlowCOVIDNC | ncdhhs | 29 | 43 |
| 9 |
 |
COVIDWISE | coronavirustracker | 43 | 54 |
| 10 |
 |
COVID Alert PA | pennsylvania | 43 | 50 |
These five keywords: “cronavirus”, “roblocxx”, “nearest restaurants”, “covoid 19”, “irnb”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Covid Trace Nevada”, “Care19 Alert”, “CO Exposure Notifications”, “Care19 Diary”, “COVIDaware MN”, “MI COVID Alert”, “GuideSafe”, “SlowCOVIDNC”, “COVIDWISE”, “COVID Alert PA”, look at their optimized core words.
3.Conclusion
Now, do you know how to find the best keywords? The above is a case of my research keyword “south dakota”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.
There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools: