"spectrum.net" App Store Keywords Research Case | ASOTools
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"spectrum.net" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “spectrum.net” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “supporter”, “pirata”, “beef o' brady's”, “she hulk”, “lin's”, “my cloud”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “spectrum.net” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword spectrum.net from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
spectrum.net get app 6 30 247 185
spectrum.net/getapp 6 30 3 2
my spectrum.net/selfinstall ≤5 19 249 185
https://www.spectrum.net/getapp ≤5 1 3 2
spectrum.net/my account ≤5 30 247 212

The search volume of the core keyword spectrum.net in Google App Store reached 36, its difficulty level reached 6, and the number of apps related to it reached 249, among them, there are 65 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Spectrum TV sprectrum 68 21
2
My Spectrum soectrum 52 16
3
Spectrum Mobile Account spectrum mobile 48 24
4
SpectrumU spectrum u 11 8
5
Spectrum Services renfrewshire council my account ≤5 30
6
Spectrum News: Local Stories spectrum news 31 34
7
Spectrum Health App spectrum health 31 35
8
Spectrum News 13 news 13 23 7
9
Remote Spectrum spectrum remote app ≤5 30
10
Spectrum Bay News 9 bays news 9 46 38

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
netflicpx 93 51 249 212
eapn 80 38 250+ 177
espns 80 18 250+ 113
nfl 79 42 244 91
espn 78 41 248 125

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
MX Player TV mx player live tv 14 10
2
Solitaire jeusc 53 30
3
hoichoi - Bengali Movies | Web Series | Music hoichoi 34 37
4
Free TV App: Free Movies, TV Shows, Live TV, News free tv online 31 10
5
Fulldive VR - Virtual Reality virtuality reality 41 5
6
TED TV teď ≤5 24
7
Downloader by AFTVnews downloade 72 91
8
Starfall.com starfall 51 19
9
Hulu: Stream all your favorite TV shows and movies hulu 75 36
10
Cast to Chromecast Fire TV Android Smart TV ROKU quickest 48 19

These five keywords: “netflicpx”, “eapn”, “espns”, “nfl”, “espn”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “MX Player TV”, “Solitaire”, “hoichoi - Bengali Movies | Web Series | Music”, “Free TV App: Free Movies, TV Shows, Live TV, News”, “Fulldive VR - Virtual Reality”, “TED TV”, “Downloader by AFTVnews”, “Starfall.com”, “Hulu: Stream all your favorite TV shows and movies”, “Cast to Chromecast Fire TV Android Smart TV ROKU”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “spectrum.net”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “spectrum.net