"sodas" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “sodas” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “sampling”, “respondent”, “subnet calculator”, “loops”, “optum”, “proprietary”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “sodas” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword sodas from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
candycrushsodasaga 36 20 250+ 154
sodass 26 44 247 240
sodas crush 16 22 250+ 164
candy crush sodas ≤5 13 250+ 150
vaikystės sodas ≤5 30 250+ 246

The search volume of the core keyword sodas in Google App Store reached 46, its difficulty level reached 10, and the number of apps related to it reached 250+, among them, there are 75 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Candy Crush Soda Saga candy crush soda saga 44 25
2
SODA - Natural Beauty Camera s.da 46 57
3
Drink Cocktails and Cola from Phone Simulator tomando 45 32
4
Drink Simulator - Drink Cocktail &Juice Mixer Joke коктейль 26 10
5
Soda Maker Sugar Crush Idle Tycoon ``cartoon`` soda maker ≤5 30
6
Soft Cold Drink Factory - Cola Soda Making Games the factory of soda ≤5 30
7
Cola Drink Factory: Fruity Soda Juice Maker lemon juice factory chef ≤5 30
8
SODA BUB! shaking soda ≤5 22
9
Soda Dungeon 2 soda dungeon 2 23 32
10
Drink Cola Prank coke drink 14 6

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
khooth 82 31 249 186
÷ games 75 64 249 246
fall guys 73 63 250+ 27
aldies 73 45 250+ 231
coffees 72 3 250+ 28

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Kahoot! tahoot 82 46
2
QuizUp quiz 56 86
3
Kahot Guide for Teachers and Student kohoot 82 44
4
Chichens chichens 17 29
5
Burger Shop bager shop ≤5 9
6
Klassroom klass 29 28
7
Quizizz: Play to learn quizzziz 70 43
8
Lightbot : Code Hour lightb 32 25
9
Mathletics Students mathles 56 49
10
KleptoCats Cartoon Network lumpy space princess 36 52

These five keywords: “khooth”, “÷ games”, “fall guys”, “aldies”, “coffees”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Kahoot!”, “QuizUp”, “Kahot Guide for Teachers and Student”, “Chichens”, “Burger Shop”, “Klassroom”, “Quizizz: Play to learn”, “Lightbot : Code Hour”, “Mathletics Students”, “KleptoCats Cartoon Network”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “sodas”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “sodas