"soccer balls" App Store Keywords Research Case | ASOTools
1.Preparing Research App Store Keywords
When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “soccer balls” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “wappy”, “desmart”, “pokemon go raids”, “bfm”, “lu”, “house planner”.
If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance:
Question Keywords |
User Keywords |
The action Keywords |
Function Keywords |
The location Keywords |
Question keywords describe why users search for applications. | User Keywords represent the role your target audience plays when using the application. | The action keyword specifies how to handle your application and use it. |
Function keywords are basic functions of an application. | The location keyword describes where people use your application. |
Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.
2.Research Keyword “soccer balls” with Google Play Data
Extended Long tail words
Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword soccer balls from the ASOTools, as follows:
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
soccer balls free | ≤5 | 12 | 250+ | 136 |
euro soccer balls switch 2016 | ≤5 | 30 | 250+ | 146 |
soccer balls games | ≤5 | 11 | 250+ | 162 |
dream league soccer balls | ≤5 | 10 | 250+ | 135 |
100 soccer balls - brazil | ≤5 | 30 | 250+ | 174 |
The search volume of the core keyword soccer balls in Google App Store reached 46, its difficulty level reached 21, and the number of apps related to it reached 250+, among them, there are 138 apps with more than 1,000 comments, and the top 10 apps are selected. They are:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 | Soccer Ball Finger Juggling - flick the ball | soccer ball juggling | ≤5 | 30 | |
2 |
|
Flip Goal | flip goal | ≤5 | 30 |
3 |
|
Soccer ball | the soccer ball | ≤5 | 12 |
4 |
|
Finger Soccer : Soccer Championship | soccer finger | ≤5 | 11 |
5 |
|
DribbleUp Soccer | dribble up soccer | 8 | 25 |
6 |
|
Super Pong Ball ⚽ Soccer like Ping-Pong game???? | soccer pong game | ≤5 | 9 |
7 |
|
Soccer Ball Juggler | soccer ball juggler | ≤5 | 8 |
8 |
|
Soccer Ball Hero | soccer ball soccer ball soccer ball soccer ball | ≤5 | 30 |
9 |
|
Head Soccer Star - Soccer Ball Game | head soccer ball | ≤5 | 11 |
10 |
|
Shoot Soccer Ball | the soccer ball | ≤5 | 12 |
The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.
ASOTools Suggested Keyword
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
paris saint-germain | 73 | 23 | 249 | 104 |
footh boll | 66 | 39 | 250+ | 188 |
transfermarkt | 66 | 36 | 249 | 192 |
footballs | 66 | 22 | 250+ | 154 |
afootball | 66 | 20 | 250+ | 147 |
In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.
Top 10 apps related to the App Store keywords:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 |
|
PSG Official | psg | 53 | 31 |
2 |
|
PSG Soccer Freestyle | draxler | 39 | 51 |
3 |
|
MyWALL Paris Saint Germain Wallpaper | paris saint-germain wallpaper | 18 | 4 |
4 |
|
Wallpapers for Paris Saint-Germain FC | st germain | 39 | 31 |
5 |
|
PSG Official Keyboard | psg emojis | ≤5 | 30 |
6 |
|
Paris Foot En Direct: app de football non officiel | application betclic foot | ≤5 | 14 |
7 |
|
PARIS Live Mercato - info transfert et matchs | paris news : actualité foot, mercato, vidéos | ≤5 | 30 |
8 |
|
PSG Wallpapers & Lock Screen | psg wallpaper 2020 | ≤5 | 3 |
9 |
|
wallpaper for psg 2019 | psg 2020 mobile | ≤5 | 18 |
10 |
|
Paris-football players | edelweiss - artisans of paris | ≤5 | 30 |
These five keywords: “paris saint-germain”, “footh boll”, “transfermarkt”, “footballs”, “afootball”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “PSG Official”, “PSG Soccer Freestyle”, “MyWALL Paris Saint Germain Wallpaper”, “Wallpapers for Paris Saint-Germain FC”, “PSG Official Keyboard”, “Paris Foot En Direct: app de football non officiel”, “PARIS Live Mercato - info transfert et matchs”, “PSG Wallpapers & Lock Screen”, “wallpaper for psg 2019”, “Paris-football players”, look at their optimized core words.
3.Conclusion
Now, do you know how to find the best keywords? The above is a case of my research keyword “soccer balls”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.
There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools: