"soccer balls" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “soccer balls” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “wappy”, “desmart”, “pokemon go raids”, “bfm”, “lu”, “house planner”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “soccer balls” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword soccer balls from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
soccer balls free ≤5 12 250+ 136
euro soccer balls switch 2016 ≤5 30 250+ 146
soccer balls games ≤5 11 250+ 162
dream league soccer balls ≤5 10 250+ 135
100 soccer balls - brazil ≤5 30 250+ 174

The search volume of the core keyword soccer balls in Google App Store reached 46, its difficulty level reached 21, and the number of apps related to it reached 250+, among them, there are 138 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Soccer Ball Finger Juggling - flick the ball soccer ball juggling ≤5 30
2
Flip Goal flip goal ≤5 30
3
Soccer ball the soccer ball ≤5 12
4
Finger Soccer : Soccer Championship soccer finger ≤5 11
5
DribbleUp Soccer dribble up soccer 8 25
6
Super Pong Ball ⚽ Soccer like Ping-Pong game???? soccer pong game ≤5 9
7
Soccer Ball Juggler soccer ball juggler ≤5 8
8
Soccer Ball Hero soccer ball soccer ball soccer ball soccer ball ≤5 30
9
Head Soccer Star - Soccer Ball Game head soccer ball ≤5 11
10
Shoot Soccer Ball the soccer ball ≤5 12

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
paris saint-germain 73 23 249 104
footh boll 66 39 250+ 188
transfermarkt 66 36 249 192
footballs 66 22 250+ 154
afootball 66 20 250+ 147

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
PSG Official psg 53 31
2
PSG Soccer Freestyle draxler 39 51
3
MyWALL Paris Saint Germain Wallpaper paris saint-germain wallpaper 18 4
4
Wallpapers for Paris Saint-Germain FC st germain 39 31
5
PSG Official Keyboard psg emojis ≤5 30
6
Paris Foot En Direct: app de football non officiel application betclic foot ≤5 14
7
PARIS Live Mercato - info transfert et matchs paris news : actualité foot, mercato, vidéos ≤5 30
8
PSG Wallpapers & Lock Screen psg wallpaper 2020 ≤5 3
9
wallpaper for psg 2019 psg 2020 mobile ≤5 18
10
Paris-football players edelweiss - artisans of paris ≤5 30

These five keywords: “paris saint-germain”, “footh boll”, “transfermarkt”, “footballs”, “afootball”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “PSG Official”, “PSG Soccer Freestyle”, “MyWALL Paris Saint Germain Wallpaper”, “Wallpapers for Paris Saint-Germain FC”, “PSG Official Keyboard”, “Paris Foot En Direct: app de football non officiel”, “PARIS Live Mercato - info transfert et matchs”, “PSG Wallpapers & Lock Screen”, “wallpaper for psg 2019”, “Paris-football players”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “soccer balls”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “soccer balls