"dte energy" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “dte energy” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “mercadolivre”, “aspirations”, “cardiovascular system”, “carpinteria”, “nada”, “tiền”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “dte energy” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword dte energy from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
dte energy mobile ≤5 33 250+ 250
dte energy company ≤5 30 250+ 247
dte energy app ≤5 30 249 241
dte energy insight ≤5 30 249 238
dte energy mobile app ≤5 30 249 232

The search volume of the core keyword dte energy in Google App Store reached 40, its difficulty level reached 51, and the number of apps related to it reached 250+, among them, there are 237 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
DTE Energy dte 40 50
2
DTE Insight dte insight 10 18
3
DTE dte 40 50
4
DTE Service One dte 40 50
5
DTE PowerControl dte powercontrol ≤5 30
6
DTE PedalBox pedalbox app dte ≤5 21
7
Consumers Energy Smart Home consumers energy 42 40
8
Michigan Gas Utilities (MGU) michigan gas utilities 12 31
9
Duke Energy duke energy 51 26
10
Energy: Anti Stress Loops energy 42 60

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
weathe 100 100 250+ 189
eather 100 96 250+ 216
nstagram 100 95 250+ 166
giamail 100 74 250+ 247
weathercn 100 73 250+ 249

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
The Weather Channel wheatger 100 27
2
Weather Forecast & Snow Radar: The Weather Channel wheather 100 32
3
Weather forecast climas 100 32
4
Weather Forecast & Accurate Local Weather & Alerts free weather application ≤5 11
5
AccuWeather: Live weather radar & local forecast weathercn 100 73
6
Weather by WeatherBug: Live Radar Map & Forecast wearthe 100 31
7
Weather Forecast - Accurate and Radar Maps veður 22 19
8
Weather & Widget - Weawow eye in sky 33 29
9
Local Weather - Weather Widget local weather 43 30
10
The Weather Network TV App global bc weather app ≤5 10

These five keywords: “weathe”, “eather”, “nstagram”, “giamail”, “weathercn”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “The Weather Channel”, “Weather Forecast & Snow Radar: The Weather Channel”, “Weather forecast”, “Weather Forecast & Accurate Local Weather & Alerts”, “AccuWeather: Live weather radar & local forecast”, “Weather by WeatherBug: Live Radar Map & Forecast”, “Weather Forecast - Accurate and Radar Maps”, “Weather & Widget - Weawow”, “Local Weather - Weather Widget”, “The Weather Network TV App”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “dte energy”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “dte energy