"snowball" App Store Keywords Research Case | ASOTools
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"snowball" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “snowball” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “star doll”, “angeles”, “shawarma”, “juegos online”, “majhong”, “google add”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “snowball” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword snowball from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
snowballs 38 13 250+ 66
snowball io 36 34 250+ 182
snowball ayo 25 29 250+ 171
snowballio 22 31 250+ 189
debt snowball 20 27 249 169

The search volume of the core keyword snowball in Google App Store reached 34, its difficulty level reached 43, and the number of apps related to it reached 249, among them, there are 92 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Snowball.io snowballs 38 13
2
Snowball Fighters - Winter Snowball Game snowball fight 13 10
3
SNOW BROS. classic bros 38 42
4
Snowball 2D snowballs 38 13
5
Snowball Battle snowball battle ≤5 19
6
Snowball Santa elf bowling 13 11
7
Snowball.io Lite snowball.io lite ≤5 30
8
Snowball : Drag the balls in a snow aim snow balls ≤5 26
9
Snowball Fight.io snowball fight io 8 12
10
Snowball Money: High-interest account snowball finance ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
robloxen 88 24 250+ 145
voidio 85 49 250+ 228
canvas 81 60 248 50
eapn 80 38 250+ 177
nfl 79 42 244 91

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
How to Draw Rblx Characters Step by Step zompiggy 9 31
2
Obby Escape from Prison - Roblx Jigsaw Game obby games in roblox free ≤5 20
3
piggy piano for obby escape mod roblx2020 ≤5 10
4
Mod Mousy VS Owell obby - Sumilation survivor mousy 15 28
5
Escape Piggy Survival Game 2020 survival horror house piggy ≤5 1
6
Ultimate Cookie The Robloxe Swirl : World adventur rainbow ride ≤5 30
7
Stickman Hook exstention 53 58
8
Scary Piggy Chapter 12 Roblx Mod (UNOFFICIAL) piggy alpha new chapter 12 ≤5 23
9
Baldi Classic Tower of Hell - Climb Adventure Game baldi's basics tower of hell ≤5 25
10
Piggy Game for Robux piggy roblox 41 9

These five keywords: “robloxen”, “voidio”, “canvas”, “eapn”, “nfl”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “How to Draw Rblx Characters Step by Step”, “Obby Escape from Prison - Roblx Jigsaw Game”, “piggy piano for obby escape mod”, “Mod Mousy VS Owell obby - Sumilation survivor”, “Escape Piggy Survival Game 2020”, “Ultimate Cookie The Robloxe Swirl : World adventur”, “Stickman Hook”, “Scary Piggy Chapter 12 Roblx Mod (UNOFFICIAL)”, “Baldi Classic Tower of Hell - Climb Adventure Game”, “Piggy Game for Robux”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “snowball”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “snowball