"weight watcher" App Store Keywords Research Case | ASOTools
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"weight watcher" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “weight watcher” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “mistake”, “drums”, “nos”, “ex machina”, “expansion”, “berkshire hathaway”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “weight watcher” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword weight watcher from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
weight watchers 50 21 250+ 181
weight watchers app 38 25 250+ 145
weight watchera 36 30 250+ 173
weight watcher app 29 22 250+ 152
weight watcher points 23 15 250+ 192

The search volume of the core keyword weight watcher in Google App Store reached 42, its difficulty level reached 18, and the number of apps related to it reached 250+, among them, there are 170 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
WW (Weight Watchers Reimagined) watchers 60 30
2
Weight watchers calculator and tracker. weight watchers point calculator 21 35
3
Weight Watchers Foods wieght watchers 42 29
4
Weight Watchers Meals weight watchers recipes 21 22
5
Kurbo by WW (Weight Watchers Reimagined) kurbo 13 15
6
Weight Watchers Diet Plan ww freestyle ≤5 30
7
WW Points - Food, Tracker & Calculator points calculator 28 10
8
WW Body Analysis Scale Tracker weight watchers scale 18 26
9
WWDiary diet watchers diary ≤5 23
10
Weight Watchers Recipes weight watchers recipes 21 22

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
wwe 66 26 250+ 61
plante fitness 66 20 250+ 142
plannet fitness 66 19 249 125
planet fittness 66 16 249 115
bmicalculator 66 3 250+ 16

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
WWE wwe network 48 22
2
WWE Network restaling 23 15
3
WWE SuperCard – Multiplayer Card Battle Game wwe games 37 24
4
WWE Mayhem www 57 57
5
WWE Champions 2020 wwe championship 36 16
6
WWE Undefeated undefeated 38 43
7
WWE Universe wwe 2k19 33 21
8
WWE SLAM: Card Trader mickie james 43 49
9
Wrestling Revolution 3D resulting 50 56
10
Wrestling Revolution wrestlers 48 6

These five keywords: “wwe”, “plante fitness”, “plannet fitness”, “planet fittness”, “bmicalculator”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “WWE”, “WWE Network”, “WWE SuperCard – Multiplayer Card Battle Game”, “WWE Mayhem”, “WWE Champions 2020”, “WWE Undefeated”, “WWE Universe”, “WWE SLAM: Card Trader”, “Wrestling Revolution 3D”, “Wrestling Revolution”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “weight watcher”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “weight watcher