"sniping" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “sniping” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “zara argentina”, “week days”, “armonía”, “hamburger restaurant”, “ghanaweb”, “banco falabella”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “sniping” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword sniping from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
sniping games 28 15 250+ 132
sniping game 28 14 249 130
sniping games online 12 15 250+ 152
sniping games for free 6 8 250+ 107
chicken shoot: 3d sniping game ≤5 30 250+ 102

The search volume of the core keyword sniping in Google App Store reached 39, its difficulty level reached 16, and the number of apps related to it reached 250+, among them, there are 132 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Sniper 3D: Fun Offline Gun Shooting Games Free game free downloading 58 57
2
Ninja’s Creed: 3D Sniper Shooting Assassin Game creed aventus 46 48
3
Sniper Zombies: Offline Games 3D offline games 47 41
4
Sniper Shooting Battle 2020 – Gun Shooting Games juegos de franco tirador 16 17
5
Pocket Sniper! snipoer 50 28
6
New Sniper Shooting 2019 –Free Shooting Games shoting 51 32
7
FPS Offline Strike : Encounter strike missions pertempuran offline ≤5 11
8
Johnny Trigger - Sniper Game johnnie walker 51 49
9
Range Master: Sniper Academy ranged game 26 23
10
Clear Vision 4 - Brutal Sniper Game clear vision 25 28

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
targeting 82 16 249 98
fortnaiter 77 30 250+ 245
pung 75 58 250+ 237
pibg 75 58 248 231
reddote 75 53 250+ 218

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
DEAD HUNTING EFFECT 2: ZOMBIE FPS SHOOTING GAME dead hunting effect zombie 2 ≤5 30
2
Crossbow shooting gallery. Shooting on accuracy. armbrust 24 39
3
CompanyCam company cam 22 25
4
Target Zombie Sniper Killer Mission trò chơi bắn tỉa zombie ≤5 7
5
City Sniper 3D FPS 2019: Free Gun Shooting Games city sniper 3d ≤5 8
6
EMT Flashcards emt flashcards ≤5 19
7
Bottle shooting master - Air Shooter King 2019 air shooter 2019 ≤5 8
8
Master Archery King 2019 archery! king of bowmasters skill shooting games ≤5 30
9
Gyro Archer 자이로스코프 게임 ≤5 21
10
TSS Field Ballistic Calculator field firing solutions ≤5 20

These five keywords: “targeting”, “fortnaiter”, “pung”, “pibg”, “reddote”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “DEAD HUNTING EFFECT 2: ZOMBIE FPS SHOOTING GAME”, “Crossbow shooting gallery. Shooting on accuracy.”, “CompanyCam”, “Target Zombie Sniper Killer Mission”, “City Sniper 3D FPS 2019: Free Gun Shooting Games”, “EMT Flashcards”, “Bottle shooting master - Air Shooter King 2019”, “Master Archery King 2019”, “Gyro Archer”, “TSS Field Ballistic Calculator”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “sniping”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “sniping