"sneaker" App Store Keywords Research Case | ASOTools
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"sneaker" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “sneaker” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “utorrent”, “citi bank”, “epic books”, “jee”, “google classroom”, “lloyd”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “sneaker” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword sneaker from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
sneakers 58 33 250+ 56
nike sneakers 46 15 250+ 99
sneakerheads 41 40 250+ 202
sneaker news 35 18 250+ 117
sneakersandstuff 34 39 249 208

The search volume of the core keyword sneaker in Google App Store reached 51, its difficulty level reached 51, and the number of apps related to it reached 250+, among them, there are 55 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Nike SNKRS: Find & Buy The Latest Sneaker Releases senkers 60 29
2
KicksOnFire: Shop, Release Calendar & Price Guide price shoe 56 17
3
Sneaker Art! snker game 60 32
4
Sneaker Crush - Release Dates jordans release dates 38 31
5
GOAT – Sneakers & Apparel goat 61 63
6
StockX - Buy & Sell Sneakers, Streetwear + More stockx 64 41
7
Droplist - Streetwear & Sneaker Release Info dr jays 29 30
8
SoleInsider - Release Dates jordan 12 48 30
9
Merge Sneakers! - Grow Sneaker Collection air forces shoes 28 26
10
Kixify - Buy & Sell Sneakers kixify 24 36

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
ensy 90 44 249 199
henm 83 65 249 241
zolendo 80 43 250+ 210
etcy 78 50 250+ 223
stsy 78 45 249 210

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
eBay Shopping - Buy, sell, and save this holiday e bay 90 37
2
Ensy systemair 28 44
3
Etsy: Buy Custom, Handmade, and Unique Goods etcy 78 50
4
Waze Carpool - Ride together. Commute better. car pool 36 13
5
All in One Shopping App 6000+ Online shopping App uk shopping all in one ≤5 4
6
SellHound sellhound 11 30
7
Compare Prices On Amazon & eBay - Barcode Scanner compares 45 14
8
What's it worth on eBay? worth network inc ≤5 30
9
Swappa - Buy And Sell Phones, Laptops and More swappa 38 34
10
eBay Motors: Buy & Sell Cars ebay motors 54 20

These five keywords: “ensy”, “henm”, “zolendo”, “etcy”, “stsy”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “eBay Shopping - Buy, sell, and save this holiday”, “Ensy”, “Etsy: Buy Custom, Handmade, and Unique Goods”, “Waze Carpool - Ride together. Commute better.”, “All in One Shopping App 6000+ Online shopping App”, “SellHound”, “Compare Prices On Amazon & eBay - Barcode Scanner”, “What's it worth on eBay?”, “Swappa - Buy And Sell Phones, Laptops and More”, “eBay Motors: Buy & Sell Cars”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “sneaker”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “sneaker