"snakes and ladder" App Store Keywords Research Case | ASOTools
×

"snakes and ladder" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “snakes and ladder” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “castaway”, “hardy sandhu”, “ott”, “winx club”, “the flash”, “zink”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “snakes and ladder” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword snakes and ladder from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
snakes and ladders 34 30 249 42
snakes and ladders game 13 6 249 50
snakes and ladders board games 12 5 250+ 61
snakes and ladders online 11 5 249 57
snakes and ladders board game 9 5 250+ 55

The search volume of the core keyword snakes and ladder in Google App Store reached 36, its difficulty level reached 28, and the number of apps related to it reached 249, among them, there are 44 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
???? Snakes and Ladders - Free Board Games ???? subsidy 43 18
2
Snakes and Ladders snakes and ladders game 13 6
3
Snakes & Ladders King jacobs ladder 33 46
4
Snake and Ladder ladder coach ≤5 18
5
???? Snakes and Ladders Board Games ???? gabriela sabatini 39 47
6
Snake and ladder snakeladder 8 10
7
Snakes & Ladders: Online Dice! snakes and ladders online 11 5
8
Snake and Ladder Game-Sap Sidi sidi ≤5 22
9
Snakes and Ladders - Ludo Game सब्सिडी का गेम ≤5 18
10
Snake and Ladder - Chutes and Ladders - Board Game the ladder challenge ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
leura mer 77 61 250+ 238
sname 70 24 250+ 130
znake 70 19 250+ 116
snkee 70 30 250+ 152
matu patlu 66 22 249 155

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
OpenPath Mobile Access open paths 16 22
2
FabuLingua: Spanish for kids through magic stories the exchange march ≤5 21
3
Calculator For Wood -Timber - Flush Door - Plywood plywood 48 37
4
Microsoft Outlook: Organize Your Email & Calendar hot maill 100 30
5
Cracker Barrel Games peg game 14 18
6
Adobe Acrobat Reader: PDF Viewer, Editor & Creator abodo reader 65 24
7
Expedia Hotels, Flights & Car Rental Travel Deals expidia 68 23
8
Thrill Rush Theme Park shelved 51 35
9
Draw Something Classic draw something 36 24
10
Art of War: Legions art of war 43 40

These five keywords: “leura mer”, “sname”, “znake”, “snkee”, “matu patlu”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “OpenPath Mobile Access”, “FabuLingua: Spanish for kids through magic stories”, “Calculator For Wood -Timber - Flush Door - Plywood”, “Microsoft Outlook: Organize Your Email & Calendar”, “Cracker Barrel Games”, “Adobe Acrobat Reader: PDF Viewer, Editor & Creator”, “Expedia Hotels, Flights & Car Rental Travel Deals”, “Thrill Rush Theme Park”, “Draw Something Classic”, “Art of War: Legions”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “snakes and ladder”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “snakes and ladder