"slay the spire" App Store Keywords Research Case | ASOTools
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"slay the spire" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “slay the spire” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “stena line”, “olympus”, “dependence”, “men clothes”, “the dump”, “wicker”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “slay the spire” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword slay the spire from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
gamenet for - slay the spire ≤5 30 248 168
slay the spire like ≤5 10 249 182
slay the spire game mobile ≤5 12 249 194
games like slay the spire ≤5 12 249 190
slay the spire guide ≤5 30 250+ 182

The search volume of the core keyword slay the spire in Google App Store reached 38, its difficulty level reached 24, and the number of apps related to it reached 249, among them, there are 188 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Dungeon Tales: RPG Card Game & Roguelike Battles gamenet for - slay the spire ≤5 30
2
Guide for Slay The Spire - Unofficial slay the spire guide ≤5 30
3
Pirates Outlaws pirates outlaws 13 34
4
Rogue Adventure: Card Battles & Deck Building RPG deck building 26 15
5
Blood Card blood card ≤5 24
6
Night of the Full Moon night of the full moon 31 25
7
Meteorfall: Journeys meteorfall 14 25
8
Tips Slay the Spire Game slay the spire guide ≤5 30
9
Jobmania - Eternal Dungeon 魔窟-无尽的地下城:宿命轮回 ≤5 18
10
Card Adventure : Rogue Dungeon smashing cards adventure ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
roblocxx 88 63 250+ 245
roblixox 88 30 250+ 230
minecraft 80 95 250+ 198
minecraftif 78 54 250+ 237
mieniecraft 78 46 250+ 236

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Fireboy & Watergirl - Escape Adventure Game fuego escape ≤5 30
2
My Town: Car Garage. Wash & Fix kids Car Game Free town car 19 17
3
Super Salon solon 29 26
4
12 Locks II открывает все замки ≤5 22
5
Coloring for Brawl Stars bawes ≤5 30
6
Toca Kitchen 2 foods 77 38
7
Stickman Hook exstention 53 58
8
Art of War: Legions art of war 43 40
9
Spongebob: Krusty Cook-Off spungebob 63 44
10
Box Simulator for Brawl Stars боксы 38 14

These five keywords: “roblocxx”, “roblixox”, “minecraft”, “minecraftif”, “mieniecraft”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Fireboy & Watergirl - Escape Adventure Game”, “My Town: Car Garage. Wash & Fix kids Car Game Free”, “Super Salon”, “12 Locks II”, “Coloring for Brawl Stars”, “Toca Kitchen 2”, “Stickman Hook”, “Art of War: Legions”, “Spongebob: Krusty Cook-Off”, “Box Simulator for Brawl Stars”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “slay the spire”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “slay the spire