"men clothes" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “men clothes” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “заправки”, “jumiafood”, “wengie”, “digital marketing course”, “protezione civile”, “vroid”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “men clothes” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword men clothes from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
women clothes 48 5 250+ 46
clothes for men 31 5 250+ 63
work clothes for men 28 4 250+ 54
men clothes design 26 3 250+ 40
lovelywholesale-women clothes‎ ≤5 30 249 223

The search volume of the core keyword men clothes in Google App Store reached 40, its difficulty level reached 5, and the number of apps related to it reached 250+, among them, there are 65 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Men Clothes Online Shopping clothes for men 31 5
2
Bee Inspired - Men’s Fashion men clothing 46 8
3
Men Outfit work clothes for men 28 4
4
Men's Fashion 2019 ropa para hombres 23 9
5
Grailed: Buy & Sell Men's Clothing grailed 49 45
6
SHEIN-Fashion Shopping Online shien 80 29
7
Men's Fashion 2020 Trends men's fashion 39 9
8
Mens Fashion 2020 mens 53 55
9
African Men Clothing Styles black men clothing editor ≤5 2
10
JackThreads: Men's Shopping mens shopping 16 9

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
zolendo 80 43 250+ 210
shien 80 29 250+ 179
s h e i n 80 26 250+ 171
stsy 78 45 249 210
shein 78 28 250+ 166

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Shopping Gutscheine für Zalando zalando 63 32
2
Online Shopping - Fashion - Zando.co.za zando 29 40
3
Nike SNKRS: Find & Buy The Latest Sneaker Releases senkers 60 26
4
HYPEBEAST - News, Fashion, Kicks bape 44 36
5
Moncler moncler 41 44
6
boohooMAN boo hoo men 51 41
7
Nike nike 76 31
8
ZAFUL - My Fashion Story zafal 55 41
9
Shoes and fashion Spartoo spartoo 50 55
10
Depop - Streetwear & Vintage Fashion Marketplace depop 59 51

These five keywords: “zolendo”, “shien”, “s h e i n”, “stsy”, “shein”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Shopping Gutscheine für Zalando”, “Online Shopping - Fashion - Zando.co.za”, “Nike SNKRS: Find & Buy The Latest Sneaker Releases”, “HYPEBEAST - News, Fashion, Kicks”, “Moncler”, “boohooMAN”, “Nike”, “ZAFUL - My Fashion Story”, “Shoes and fashion Spartoo”, “Depop - Streetwear & Vintage Fashion Marketplace”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “men clothes”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “men clothes