"jewellery" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “jewellery” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “moon phase”, “uber eats”, “fpl”, “solitaire spider”, “altn”, “pi”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “jewellery” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword jewellery from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
pandora jewellery 39 21 250+ 116
jewellery gold 38 1 250+ 16
jewellery designer 38 30 250+ 16
jewellery making 31 2 250+ 24
indian jewellery 26 2 250+ 18

The search volume of the core keyword jewellery in Google App Store reached 56, its difficulty level reached 55, and the number of apps related to it reached 250+, among them, there are 16 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
CaratLane - A Tanishq Partnership - Buy Jewellery caratlane 27 35
2
Jewellery Online Shopping App kanchi plaza 12 10
3
Jewelry Designs golden ring design 38 30
4
Jewelry - Women Jewellery Photo Editor 💛 gehenna 28 13
5
Jewellery - Beauty Apps for Women ishtara jewellery ≤5 30
6
Jewellery Photo Editor jewellery photo editor app ≤5 30
7
1Gram Jewellery sonchafa jewellers ≤5 30
8
Jewelry Camera: Women Jewellery Photo Editor jewelries camera ≤5 7
9
Jewellery Photo Editor jewelleries ≤5 30
10
Jewellery Photo Editor for Woman all jewellery photo editor app ≤5 3

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
pamdora 73 39 249 188
kay jewellers 56 54 250+ 231
tiffany and co 55 45 250+ 198
pqndora 54 39 250+ 198
pabdora 54 38 250+ 211

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Pandora - Streaming Music, Radio & Podcasts pandora 75 43
2
Pandora Music for TV cellose 41 53
3
Free Panorama Music & Radio Stations pandora.com/roku 7 1
4
Free Panreda - Music & Radio Stations pondora 52 40
5
Jewelry for Pandora pandora jewelry 48 43
6
Music & Radio Panranoa Free pantora ≤5 21
7
Free Pomdara Music Radio pantora gratis ≤5 30
8
Free Music & Streaming - Radio pandora - streaming music radio u0026 podcasts free ≤5 7
9
Spotify: Listen to new music, podcasts, and songs espoty fay 82 60
10
iHeartRadio: Radio, Podcasts & Music On Demand r a d i o 63 13

These five keywords: “pamdora”, “kay jewellers”, “tiffany and co”, “pqndora”, “pabdora”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Pandora - Streaming Music, Radio & Podcasts”, “Pandora Music for TV”, “Free Panorama Music & Radio Stations”, “Free Panreda - Music & Radio Stations”, “Jewelry for Pandora”, “Music & Radio Panranoa Free”, “Free Pomdara Music Radio”, “Free Music & Streaming - Radio”, “Spotify: Listen to new music, podcasts, and songs”, “iHeartRadio: Radio, Podcasts & Music On Demand”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “jewellery”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “jewellery