"skiing" App Store Keywords Research Case | ASOTools
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"skiing" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “skiing” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “delphin”, “optik”, “ripndip”, “sears”, “gar”, “toms”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “skiing” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword skiing from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
water skiing 29 16 250+ 113
skiing games 18 21 249 148
cross country skiing 18 13 248 128
roller skiing 16 28 250+ 183
alpine skiing 16 6 250+ 76

The search volume of the core keyword skiing in Google App Store reached 40, its difficulty level reached 21, and the number of apps related to it reached 250+, among them, there are 50 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Grand Mountain Adventure skier 50 7
2
Skiing Yeti Mountain yeti run for skifree ≤5 30
3
Deluxe Ski Jump 2 skiers 50 5
4
Just Freeskiing - Freestyle Ski Action freeskier 11 34
5
Ski Tracker snocru skiing & snow tracking ≤5 12
6
Red Bull Free Skiing candy ski ≤5 29
7
Ski Jumping Pro ski games 17 28
8
Ski Master 3D siki 18 38
9
OnTheSnow Ski & Snow Report ski resorts 26 4
10
Ski Safari 2 ski safari 23 27

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
skating board 63 16 250+ 101
mindcraft skin 61 10 250+ 99
mineraft skins 61 10 249 90
skipping games 58 16 250+ 103
boyss 58 7 250+ 99

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Street Skateboard Run street skaters 9 10
2
Glutier Skateboards habitat skateboards llc ≤5 30
3
Ultimate Real Fast Skateboard Stunt Master pure skatelite ≤5 30
4
Learn to skate, easy skating inline skating learning app ≤5 30
5
Snow Board Freestyle Skiing 3D winter skyboard ≤5 30
6
Rooftop Skates skate space 16 16
7
Skater 3D Stunt skater 3d stunt ≤5 30
8
3D Skateboard Skater Free trước ván ≤5 25
9
Cool Skateboard Design surfboard design app ≤5 30
10
World skating pro 3d : street skater aggressive skating 14 23

These five keywords: “skating board”, “mindcraft skin”, “mineraft skins”, “skipping games”, “boyss”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Street Skateboard Run”, “Glutier Skateboards”, “Ultimate Real Fast Skateboard Stunt Master”, “Learn to skate, easy skating”, “Snow Board Freestyle Skiing 3D”, “Rooftop Skates”, “Skater 3D Stunt”, “3D Skateboard Skater Free”, “Cool Skateboard Design”, “World skating pro 3d : street skater”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “skiing”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “skiing