"loan app" App Store Keywords Research Case | ASOTools
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"loan app" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “loan app” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “kurdish”, “goldfinger”, “amil”, “lidl”, “black dessert”, “capital one 360”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “loan app” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword loan app from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
loan apps 29 4 250+ 66
sba loan application 24 30 249 68
loan applicants 23 2 250+ 43
mudra loan apply online 21 21 248 141
money loan app 21 6 250+ 83

The search volume of the core keyword loan app in Google App Store reached 39, its difficulty level reached 14, and the number of apps related to it reached 250+, among them, there are 82 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Instant Loan - Installment Loans For Bad Credit loans 48 43
2
Payday Loans Online - Borrow Money With Our Bear payday loan 39 15
3
Borrow Money: Payday Advance – Personal Loan App loan 49 62
4
Quick Money: Advance Payday Loans App quick money 17 14
5
EZLoans - Payday Advance: loan money before payday loan money 21 6
6
LoanPro Bad Credit Loans & Cash Advance App icredit 23 30
7
Loan GO - Payday loans & Cash advance borrower 38 18
8
Cash Advance USA - Borrow Money Installment Loans lending usa 11 7
9
Dave - Banking For Humans dave 52 41
10
Brigit: Get $250. When Needed. brigit 43 22

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
calital one 72 30 247 160
credit scoring 72 8 250+ 59
kreditkarma 70 42 250+ 194
redit karma 70 42 250+ 188
credit karma 70 39 249 176

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Capital One® Mobile capitol one 72 29
2
CreditWise from Capital One credit wise 36 18
3
Capital One T&Easy capital technology services llc ≤5 30
4
Credit One Bank Mobile credit one 57 21
5
Capital One Intellix® Mobile capitol administrators ≤5 23
6
Capital One Shopping: Formerly Wikibuy wikibuy 40 29
7
Discover Mobile discover 62 69
8
Show Mastercard show mastercard 7 13
9
Citi Mobile® city bank 54 22
10
One - Mobile Banking one mobile 18 39

These five keywords: “calital one”, “credit scoring”, “kreditkarma”, “redit karma”, “credit karma”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Capital One® Mobile”, “CreditWise from Capital One”, “Capital One T&Easy”, “Credit One Bank Mobile”, “Capital One Intellix® Mobile”, “Capital One Shopping: Formerly Wikibuy”, “Discover Mobile”, “Show Mastercard”, “Citi Mobile®”, “One - Mobile Banking”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “loan app”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “loan app