"skiers" App Store Keywords Research Case | ASOTools
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"skiers" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “skiers” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “скачать видео с вк”, “compas”, “carter”, “crafting and building”, “rabbi”, “iberia”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “skiers” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword skiers from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
real skiers ≤5 30 250+ 129
desert skiers ≤5 20 250+ 192
skiers maker ≤5 15 250+ 161
skiers memes ≤5 14 250+ 148
skiers whatsapp ≤5 8 250+ 121

The search volume of the core keyword skiers in Google App Store reached 50, its difficulty level reached 5, and the number of apps related to it reached 250+, among them, there are 45 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Grand Mountain Adventure skis 50 5
2
Ski Jumping Pro ski jump 16 19
3
Ski Legends wintersport 19 21
4
Ski Safari 2 avalanche games 29 36
5
Ski Tracker ski slope 9 6
6
Red Bull Free Skiing skier 50 7
7
Just Freeskiing - Freestyle Ski Action freeskier 11 36
8
Ski Master 3D siki 18 37
9
Skiing Yeti Mountain yeti run for skifree ≤5 30
10
Skiing Fred skiing fred ≤5 31

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
mingeraft 78 41 250+ 218
minecratfs 78 30 250+ 186
minecraft skinseed 61 14 250+ 122
skinseed minecraft 61 12 250+ 107
minecraft skins 61 11 250+ 104

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Minecraft minecraft 80 95
2
Minecraft: Education Edition мианкрафт 55 19
3
MOD-MASTER for Minecraft PE (Pocket Edition) Free mien craft 78 30
4
Vanilla Mod PE - Mods and Addons vanilla minecraft 21 13
5
Skinseed for Minecraft minecratfs 78 30
6
Furnicraft Mod for Minecraft dụng cụ minecraft ≤5 9
7
Skin Editor for Minecraft minecraft modar 46 16
8
Girls Skins for Minecraft PE sinks 45 19
9
Skins for Minecraft PE (NEW SKINS) minecraft pe skins 25 9
10
World of Skins (2020) wolfskin 23 12

These five keywords: “mingeraft”, “minecratfs”, “minecraft skinseed”, “skinseed minecraft”, “minecraft skins”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Minecraft”, “Minecraft: Education Edition”, “MOD-MASTER for Minecraft PE (Pocket Edition) Free”, “Vanilla Mod PE - Mods and Addons”, “Skinseed for Minecraft”, “Furnicraft Mod for Minecraft”, “Skin Editor for Minecraft”, “Girls Skins for Minecraft PE”, “Skins for Minecraft PE (NEW SKINS)”, “World of Skins (2020)”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “skiers”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “skiers