"carter" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “carter” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “mega”, “icloud”, “delhi”, “hello kitty”, “circle k”, “twitter downloading”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “carter” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword carter from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
carters 65 23 249 123
carter's 60 26 249 118
carters coupons 39 40 250+ 207
carteras 34 20 249 148
cartera 26 26 249 171

The search volume of the core keyword carter in Google App Store reached 65, its difficulty level reached 42, and the number of apps related to it reached 249, among them, there are 134 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
carter's carters 65 23
2
Carter BloodCare Mobile App carter bloodcare mobile app 11 37
3
Coupons for Carter's - baby promos by Couponat carters 65 23
4
Carter Wallpaper carter sharer wallpaper ≤5 30
5
Carter on the Go carter bank and trust 23 43
6
Carter BloodCare QuickScreen carter bloodcare quickscreen ≤5 30
7
Carter's Country Supercenter carter's country supercenter ≤5 30
8
Carter Sharer Wallpaper 2020 james carter 16 36
9
CarterMobile24 carter federal credit union 11 36
10
The Carter Report the carters 14 27

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
insatgram 100 51 249 208
instaram 100 40 249 181
instgram 100 38 248 171
intansgram 100 31 250+ 156
isntagram 100 30 250+ 165

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Instagram inestagram 100 47
2
Layout from Instagram: Collage layout 51 44
3
Boomerang from Instagram boomerang 55 50
4
FastSave for Instagram fasfast 68 63
5
Story Saver - Story Downloader for Instagram 2020 new instagram 2020 story ≤5 5
6
Repost for Instagram - Regrann regann 38 43
7
Theme for Instagram insta launcher ≤5 30
8
Repost for Instagram 2020 - Save & Repost IG 2020 2020 by akikokoga ≤5 22
9
Threads from Instagram threads 48 25
10
Instant Downloader | for Instagram تحميل برنامج انستقرام عربي الحديث ≤5 30

These five keywords: “insatgram”, “instaram”, “instgram”, “intansgram”, “isntagram”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Instagram”, “Layout from Instagram: Collage”, “Boomerang from Instagram”, “FastSave for Instagram”, “Story Saver - Story Downloader for Instagram 2020”, “Repost for Instagram - Regrann”, “Theme for Instagram”, “Repost for Instagram 2020 - Save & Repost IG 2020”, “Threads from Instagram”, “Instant Downloader | for Instagram”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “carter”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “carter