"sirenas" App Store Keywords Research Case | ASOTools
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"sirenas" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “sirenas” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “fifa 2020”, “sutra”, “playlist”, “jadu”, “chad”, “air liquide”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “sirenas” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword sirenas from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
sirenas de policia 19 2 250+ 53
sirenas del mar 18 6 250+ 121
cabeza de sirenas 18 1 250+ 29
juegos de sirenas 12 8 250+ 134
sirenas de mako 12 8 250+ 125

The search volume of the core keyword sirenas in Google App Store reached 32, its difficulty level reached 5, and the number of apps related to it reached 250+, among them, there are 102 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Mermaids mermaids 44 11
2
Mermaid Secrets1- Mermaid Princess Rescue Story putri duyang 34 14
3
Mermaid Adventure Simulator: Beach & Sea Survival sereia 39 6
4
Mermaid Coloring Book Glitter mermaid coloring book game for kids ≤5 30
5
Mermaid Craft: Ocean Princess. Sea Adventure Games mermaid 48 68
6
Mermaid Race 2019 mermaid swimmer 7 12
7
Mermaid Simulator Games: Sea & Beach Adventure sereias 39 5
8
🧜‍♀️Mermaid Princess Makeup - Girl Fashion Salon ariella 23 38
9
Cute Mermaid Dress Up głupie gry dla dziewczyn syrenki ≤5 19
10
Cute Mermaid Simulator 3D cute mermaid simulator 3d ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
barbi 65 44 250+ 206
barbie 62 39 250+ 205
siren head 61 65 250+ 22
mean 61 44 250+ 150
siren-head 61 1 250+ 22

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Barbie Dreamhouse Adventures barbie 62 39
2
Barbie™ Fashion Closet barbe games 43 37
3
Barbie Magical Fashion princesses 44 19
4
Fashion Doll: Shopping Day SPA ❤ Dress-Up Games barbie geyms 43 30
5
Fashion Doll's Sports day barbie sports day ≤5 18
6
Dream Doll House - Decorating Game barbie dolls house 38 13
7
Barbie Fashion Fun™ malibu 38 37
8
Barbie™ World Explorer juegos de baibie 38 30
9
Trendy Fashion Styles Dress Up dress up 41 69
10
Colorful Fashion Hair Salon colorful fashion hair salon ≤5 9

These five keywords: “barbi”, “barbie”, “siren head”, “mean”, “siren-head”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Barbie Dreamhouse Adventures”, “Barbie™ Fashion Closet”, “Barbie Magical Fashion”, “Fashion Doll: Shopping Day SPA ❤ Dress-Up Games”, “Fashion Doll's Sports day”, “Dream Doll House - Decorating Game”, “Barbie Fashion Fun™”, “Barbie™ World Explorer”, “Trendy Fashion Styles Dress Up”, “Colorful Fashion Hair Salon”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “sirenas”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “sirenas