"haircuts" App Store Keywords Research Case | ASOTools
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"haircuts" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “haircuts” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “rob lowe”, “blackfriday”, “eather”, “accès d”, “bikini”, “massengar”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “haircuts” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword haircuts from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
haircuts for men 56 3 250+ 35
haircuts for women 43 3 250+ 29
haircuts style 39 5 250+ 88
medium haircuts 39 1 250+ 36
mens haircuts 36 3 250+ 36

The search volume of the core keyword haircuts in Google App Store reached 55, its difficulty level reached 31, and the number of apps related to it reached 250+, among them, there are 62 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Barber Shop - Hair Cut game barbera shop 55 11
2
Toca Hair Salon 4 hair salon 57 54
3
Haircut Prank - Fake Hair Clipper 2020 whoever 28 32
4
Hair saloon - Spa salon hair dressers 46 14
5
Haircut Prank haircut 51 40
6
Black Boy Haircuts coupes 39 25
7
Barber Shop Hair Cut Salon- Hair Cutting Game 2020 barber shops near me 60 4
8
Girls Hair Salon - Hairstyle makeover kids games hair cut salon 34 13
9
Hair salon games : Hair styles and Hairdresser hair cuts 55 9
10
Hairstyle Try On - Hair Styles and Haircuts haircuts style 39 5

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
sophora 72 40 250+ 199
saphora 72 39 250+ 196
sephoria 72 39 249 195
shepora 72 29 250+ 168
sopora 72 30 250+ 164

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Sephora - Buy Makeup, Cosmetics, Hair & Skincare saphora 72 39
2
Ulta Beauty: Shop Makeup, Skin, Hair & Perfume ulya 66 40
3
SEPHORA United Arab Emirates سيفورا sephora uae 21 35
4
SEPHORA Saudi Arabia سيفورا sephora ksa 16 31
5
Kylie Cosmetics kylie cosmetic 45 31
6
IPSY: Makeup, Beauty, and Tips ipsy 50 37
7
Sephora Forward senfora ≤5 30
8
Sephora Corporate Events sephora corporate events ≤5 18
9
SEPHORiA: House of Beauty sephoria 72 39
10
SALLY BEAUTY - Shop Hair Color, Hair Care & Beauty sally beauty 49 44

These five keywords: “sophora”, “saphora”, “sephoria”, “shepora”, “sopora”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Sephora - Buy Makeup, Cosmetics, Hair & Skincare”, “Ulta Beauty: Shop Makeup, Skin, Hair & Perfume”, “SEPHORA United Arab Emirates سيفورا”, “SEPHORA Saudi Arabia سيفورا”, “Kylie Cosmetics”, “IPSY: Makeup, Beauty, and Tips”, “Sephora Forward”, “Sephora Corporate Events”, “SEPHORiA: House of Beauty”, “SALLY BEAUTY - Shop Hair Color, Hair Care & Beauty”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “haircuts”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “haircuts