"simply" App Store Keywords Research Case | ASOTools
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"simply" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “simply” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “kilk”, “kia”, “longdo”, “ferias”, “118”, “jiu-jitsu”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “simply” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword simply from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
simply be 48 27 250+ 196
simplysafe 45 34 250+ 172
simply piano 39 18 250+ 134
simply hired 34 16 249 103
simply wall street 28 34 250+ 197

The search volume of the core keyword simply in Google App Store reached 36, its difficulty level reached 58, and the number of apps related to it reached 250+, among them, there are 42 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Simply Piano by JoyTunes simply piano 39 18
2
Simply Learn Languages learn langguage 24 30
3
Simply Learn Japanese giappone 29 7
4
Simply Learn American English simply english ≤5 30
5
Simply Learn Spanish simply learn mexican spanish - travel phrasebook ≤5 30
6
Simply Wall St simply wall street 28 34
7
Simply Healthcare simply healthcare 19 16
8
Simply Learn Cantonese cantonese 30 36
9
Simply Learn German jarallah german ≤5 30
10
Simply Learn Spanish simply learn mexican spanish - travel phrasebook ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
faec book 100 31 250+ 159
wzap 90 66 250+ 240
tuish 85 3 250+ 42
fasts 68 52 250+ 232
duolingo 68 34 250+ 200

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Facebook faceb 100 79
2
Facebook Lite fcboook lit 73 60
3
Messenger – Text and Video Chat for Free messenger 83 86
4
Instagram instagra 100 99
5
Simple Social perfectly simple apps llc ≤5 30
6
Facebook Local local 43 66
7
Video Downloader for FB stahuj z facebooku ≤5 30
8
Facebook Business Suite facebook for businesses 56 30
9
Faster for Facebook Lite facebook news feed 21 14
10
Messenger Kids – The Messaging App for Kids messenger kids 50 22

These five keywords: “faec book”, “wzap”, “tuish”, “fasts”, “duolingo”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Facebook”, “Facebook Lite”, “Messenger – Text and Video Chat for Free”, “Instagram”, “Simple Social”, “Facebook Local”, “Video Downloader for FB”, “Facebook Business Suite”, “Faster for Facebook Lite”, “Messenger Kids – The Messaging App for Kids”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “simply”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “simply