"shurikens" App Store Keywords Research Case | ASOTools
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"shurikens" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “shurikens” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “motocicleta”, “confianza”, “sekiro”, “dessert”, “playboy”, “tax withholding”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “shurikens” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword shurikens from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
merge shurikens ≤5 22 250+ 213
how to make shurikens ≤5 9 249 111
juegos de lanzar shurikens ≤5 30 250+ 171
juegos de shurikens ≤5 30 250+ 126
shurikens de papel ≤5 30 250+ 121

The search volume of the core keyword shurikens in Google App Store reached 39, its difficulty level reached 7, and the number of apps related to it reached 250+, among them, there are 69 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Ninja Star Shuriken shurican 39 45
2
Ninja Shuriken: Darts Shooting shuriken 39 23
3
Shuriken Master shuriken master ≤5 30
4
Ninja Shuriken Simulator rotating ninja ≤5 30
5
Idle Ninja Dagger: Number Brick Breaker idle ninja dagger ≤5 30
6
Shuriken Fight shuriken fight ≤5 30
7
Shuriken Master Training - Road To Kunai Ninja naruto kunai games ≤5 30
8
Ninja X - Tap and Throw rotating ninja ≤5 30
9
Ninja Shuriken shuriken challninja ≤5 22
10
Ninja Shuriken ninja shuriken 7 8

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
naroto 73 27 250+ 171
hj kjrc 61 63 250+ 247
actanater 58 58 249 244
ninh da 58 49 250+ 216
nifes out 58 36 249 166

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
NARUTO X BORUTO NINJA VOLTAGE narito 73 48
2
NARUTO X BORUTO NINJA TRIBES niroto 73 25
3
Ultimate Ninja Blazing naruro 73 21
4
Ninja Ultimate Konoha Premium Wallpapers 4K naruto wallpapers 43 7
5
Sharingan Eyes Camera Effect sharigan 55 25
6
✌✌ Dattebayo - WAllpaper ✌✌ neji hyuga wallpaper 12 5
7
Anime: The Last Battle of The Cosmos shaman king 43 48
8
Anime Zruto Keyboard Emoji naruto keyboard ≤5 7
9
Anime wallpaper 2020 best anime wallpapers 19 5
10
Jutsu Test & Naru Soundboard bunshin no jutsu ≤5 30

These five keywords: “naroto”, “hj kjrc”, “actanater”, “ninh da”, “nifes out”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “NARUTO X BORUTO NINJA VOLTAGE”, “NARUTO X BORUTO NINJA TRIBES”, “Ultimate Ninja Blazing”, “Ninja Ultimate Konoha Premium Wallpapers 4K”, “Sharingan Eyes Camera Effect”, “✌✌ Dattebayo - WAllpaper ✌✌”, “Anime: The Last Battle of The Cosmos”, “Anime Zruto Keyboard Emoji”, “Anime wallpaper 2020”, “Jutsu Test & Naru Soundboard”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “shurikens”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “shurikens