"confianza" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “confianza” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “微信”, “doughnut”, “芸能人”, “laws of attraction”, “台湾”, “undp”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “confianza” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword confianza from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
intervalos de confianza 23 25 250+ 158
abuso de confianza 14 38 250+ 238
confianza en si mismo 11 9 250+ 101
confianza en uno mismo 6 10 250+ 124
intervalos de confianza para la media ≤5 23 250+ 193

The search volume of the core keyword confianza in Google App Store reached 38, its difficulty level reached 32, and the number of apps related to it reached 250+, among them, there are 201 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
CuidaMiMascota cuidadores de mascotas 12 14
2
Mili - Tu Crédito de Confianza confianza app ≤5 16
3
MobileWash Car Wash On-Demand car detailing 36 4
4
Healthily: Self-Care & Health Journal healthily 46 28
5
US Breaking News: Latest Local News & Breaking huey lewis and the news 26 30
6
Bloomberg: Market & Financial News bloomberg ht 58 34
7
Seeking Age Gap Arrangement: Casual Hookup & Match gaper 22 29
8
Brain It On! - Physics Puzzles cleverness 68 62
9
Kids Doodle - Color & Draw Free Game dooding 60 61
10
Mindfulness with Petit BamBou petit 36 36

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
googl 100 79 247 187
goofle 100 53 247 209
amazin 100 52 250+ 188
hoogle 100 51 248 202
googul 100 48 246 206

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google oogle 100 86
2
Google Chrome: Fast & Secure chrome 76 47
3
Google Go: A lighter, faster way to search googul 100 48
4
Google Drive googledi 85 49
5
Google Assistant - Get things done, hands-free siri 60 52
6
Google Meet goigle meets 83 57
7
Google One one 61 85
8
Google Photos images 73 68
9
Google Translate gooletranslet 100 35
10
Google TV (previously Play Movies & TV) movie new 68 13

These five keywords: “googl”, “goofle”, “amazin”, “hoogle”, “googul”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google”, “Google Chrome: Fast & Secure”, “Google Go: A lighter, faster way to search”, “Google Drive”, “Google Assistant - Get things done, hands-free”, “Google Meet”, “Google One”, “Google Photos”, “Google Translate”, “Google TV (previously Play Movies & TV)”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “confianza”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “confianza