"short hair styles" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “short hair styles” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “media”, “paypal”, “media”, “depop”, “the cold war”, “rob lowe”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “short hair styles” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword short hair styles from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
short wig hair styles ≤5 30 250+ 129
short hair braid styles ≤5 1 250+ 29
short weavon hair styles ≤5 30 249 24
pinterest short hair styles ≤5 30 250+ 30
short natural hair styles for ladies ≤5 30 250+ 28

The search volume of the core keyword short hair styles in Google App Store reached 58, its difficulty level reached 2, and the number of apps related to it reached 250+, among them, there are 44 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Hairstyles for short hair kısa saç modelleri 41 7
2
Hairstyles for short hair Girls easy hairstyles for short hair 24 3
3
Short Haircuts for women short hairstyles 58 4
4
Hairstyle Changer 2020 - HairStyle & HairColor Pro hairstyle 52 62
5
African Short Hairstyle coiffure courte pour femme africaine ≤5 30
6
Short Hairstyle - Video Step By Step Offline best short hairstyles 6 1
7
Woman Short Hair Photo Montage short hair app 11 1
8
Short hair styler for women shorthair women 48 2
9
Hairstyles Step by Step for Girls - offline hairstyles for girls step by step 6 1
10
Short Hairstyles - Video Step By Step Offline hairstyle video app for girls short hair ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
hair styler 61 11 250+ 104
hàir style 61 7 250+ 100
short hairstyles 58 4 250+ 42
short haircut 58 3 250+ 49
mens hair 56 6 250+ 36

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Hair Styler Salon hair styler salon ≤5 10
2
Women Hair Style Photo Editor hair styler app 19 4
3
Toca Hair Salon 4 hair salon 57 54
4
Hair Style For Men hair style 50 23
5
Hair Styler Photo Editor какая стрижка мне подойдет по фото ≤5 3
6
Superstar Hair Salon curling hair 33 9
7
Boy Hair Style boy hair changer for boys ≤5 30
8
Magic Mirror Demo, Hair styler hairstyle magic mirror 7 3
9
Men Hair Style - Photo Editor perm hair 30 3
10
Best Hairstyles hairstyles 51 42

These five keywords: “hair styler”, “hàir style”, “short hairstyles”, “short haircut”, “mens hair”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Hair Styler Salon”, “Women Hair Style Photo Editor”, “Toca Hair Salon 4”, “Hair Style For Men”, “Hair Styler Photo Editor”, “Superstar Hair Salon”, “Boy Hair Style”, “Magic Mirror Demo, Hair styler”, “Men Hair Style - Photo Editor”, “Best Hairstyles”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “short hair styles”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “short hair styles