"shoes store" App Store Keywords Research Case | ASOTools
×

"shoes store" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “shoes store” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “secure”, “stimuli”, “taxi”, “sunat”, “nurseries”, “pineapples”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “shoes store” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword shoes store from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
journeys shoes store 12 32 250+ 223
takemore - sports shoes store ≤5 30 249 80
journeys kids shoes store app ≤5 27 249 241
puma store shoes ≤5 20 248 206
puma shoes store app ≤5 18 247 193

The search volume of the core keyword shoes store in Google App Store reached 51, its difficulty level reached 10, and the number of apps related to it reached 249, among them, there are 85 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Famous Footwear - Shop Shoes shoes 57 46
2
DSW dsw 59 50
3
StockX - Buy & Sell Sneakers, Streetwear + More stockx 64 41
4
Foot Locker: Sneakers, clothes & culture footlockee 66 36
5
Champs Sports: Shop Kicks & Apparel champ 55 63
6
6PM - Shoes, Clothes & More 6pm 47 35
7
Nike nike 76 34
8
Finish Line - Status finsh line 60 29
9
Zappos: Shoes, clothes, boots, coats, & more! zappos 53 48
10
Shoes Store App las vegas shoe store ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
mercaro libre 85 30 250+ 22
henm 83 65 249 241
mercadolivre 83 40 247 191
ailexpress 83 35 250+ 176
airexpresse 83 30 22 9

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Novedades en Mercado Libre novedades de mercadolibre ≤5 24
2
Promoção do Mercado mercado livre promoção ≤5 18
3
Tools for Mercado Libre Free mercado libre peru lima gratis ≤5 23
4
Geek - Smarter Shopping geek 43 50
5
Fichajes fútbol: mercado, resultados, directo fichajes 33 27
6
Used Cars Nearby car sells 60 9
7
La Pulga Virtual mucha lucha la pulga ≤5 30
8
Sprocket: Sell & Buy Bicycles, Bike Parts bike shopping 58 30
9
Swapit - Buy & Sell Used Stuff secondhand lions 36 26
10
Mercado Libre: compra fácil y rápido marcao libre 85 31

These five keywords: “mercaro libre”, “henm”, “mercadolivre”, “ailexpress”, “airexpresse”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Novedades en Mercado Libre”, “Promoção do Mercado”, “Tools for Mercado Libre Free”, “Geek - Smarter Shopping”, “Fichajes fútbol: mercado, resultados, directo”, “Used Cars Nearby”, “La Pulga Virtual”, “Sprocket: Sell & Buy Bicycles, Bike Parts”, “Swapit - Buy & Sell Used Stuff”, “Mercado Libre: compra fácil y rápido”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “shoes store”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “shoes store