"music instruments" App Store Keywords Research Case | ASOTools
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"music instruments" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “music instruments” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “testen”, “kronos”, “desing”, “nbc sports gold”, “oreo”, “яндекс переводчик”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “music instruments” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword music instruments from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
music instruments for kids 6 5 249 78
kids music instruments 6 5 249 74
chinese instruments music 6 30 249 75
ukulele music instruments ≤5 7 249 115
kids learn music instruments ≤5 6 250+ 109

The search volume of the core keyword music instruments in Google App Store reached 35, its difficulty level reached 16, and the number of apps related to it reached 250+, among them, there are 103 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Band Live Rock ???? drum, bass, guitar, piano, mic instrumentos musicales 45 16
2
REAL GUITAR: Virtual Guitar guitar 56 77
3
REAL BASS: Electric bass guitar basses 51 13
4
Piano - Play & Learn Free songs. songs songs 70 14
5
Real Piano music.instruments 45 12
6
Real Guitar Free - Chords, Tabs & Simulator Games guitars 40 10
7
Guitar Girl : Relaxing Music Game 기타소녀 11 31
8
Simple Drums Basic - Virtual Drum Set instrumento musical 45 17
9
REAL PADS: Become a DJ of Drum Pads pade 24 31
10
Kalimba Real mbira instrument ≤5 22

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
trum 80 61 250+ 154
gamess 75 61 250+ 246
songs songs 70 14 250+ 101
suolongo 66 30 250+ 30
d.j 65 8 250+ 91

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Official Trump 2020 App donalt trump 75 30
2
Tumblr tumblr 68 48
3
Drum Pad Machine - Beat Maker & Music Maker launching pad 51 17
4
President Trump Free Slot Machines with Bonus Game trump games 8 5
5
Trump's Empire: idle game trumps 50 3
6
REAL DRUM: Electronic Drum Set drums 47 34
7
Trump Wall the trump wall 29 29
8
Trump on Top trump up ≤5 30
9
Donald Trump Soundboard donald trumpit 75 11
10
Donut Trumpet Tycoon - Real Estate Investing Game donald trumpet 47 4

These five keywords: “trum”, “gamess”, “songs songs”, “suolongo”, “d.j”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Official Trump 2020 App”, “Tumblr”, “Drum Pad Machine - Beat Maker & Music Maker”, “President Trump Free Slot Machines with Bonus Game”, “Trump's Empire: idle game”, “REAL DRUM: Electronic Drum Set”, “Trump Wall”, “Trump on Top”, “Donald Trump Soundboard”, “Donut Trumpet Tycoon - Real Estate Investing Game”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “music instruments”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “music instruments