"sg" App Store Keywords Research Case | ASOTools
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"sg" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “sg” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “generation”, “focalpoint”, “wasp”, “sch”, “sounds of animals”, “azulejo”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “sg” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword sg from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
indtsgram 100 35 250+ 182
insggram 100 31 250+ 176
intansgram 100 31 250+ 156
insgrame 100 23 250+ 136
amonsg us 87 37 250+ 190

The search volume of the core keyword sg in Google App Store reached 39, its difficulty level reached 56, and the number of apps related to it reached 250+, among them, there are 47 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
SG Smart s.g 48 4
2
The Screen SG 골프 s.g 48 4
3
SG Tracker sg tracker app 6 18
4
SG Home sg home ≤5 30
5
SG Arrival Card sg arrival card 12 27
6
SG BusLeh: Award Winning sg-bus ≤5 4
7
bus@sg for Android bus time sg 12 5
8
PrayerTime.sg muslimsg ≤5 30
9
Police@SG police@sg mobile application ≤5 11
10
Customs@SG customs@sg ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
pozza hut 77 17 248 103
puzza hut 77 16 248 102
piza hut 77 15 248 110
pizzas hut 77 15 248 99
pizza huts 77 14 248 94

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Pizza Hut - Food Delivery & Takeout puzza hut 77 16
2
Pizza Hut Cyprus katie hut ≤5 30
3
Coupons for Pizza Hut Deals & Discounts pizza hut coupon codes 34 19
4
Pizza Hut - Singapore pizza hut singapore ≤5 21
5
Pizza Hut Malaysia pizza hut delivery malaysia 6 20
6
Pizza Hut Kuwait pizza hut kuwait 16 33
7
HutBot hutbot ≤5 27
8
Pizza Hut Portugal telepizza 35 21
9
Pizza Hut South Africa pizza hut delivery app south africa ≤5 30
10
Pizza Hut KSA (excl. Jeddah) pizza hut jeddah 10 10

These five keywords: “pozza hut”, “puzza hut”, “piza hut”, “pizzas hut”, “pizza huts”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Pizza Hut - Food Delivery & Takeout”, “Pizza Hut Cyprus”, “Coupons for Pizza Hut Deals & Discounts”, “Pizza Hut - Singapore”, “Pizza Hut Malaysia”, “Pizza Hut Kuwait”, “HutBot”, “Pizza Hut Portugal”, “Pizza Hut South Africa”, “Pizza Hut KSA (excl. Jeddah)”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “sg”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “sg