"passports" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “passports” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “songs”, “la granja de zenon”, “my talk tom”, “descargarlo”, “counselor”, “at &t”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “passports” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword passports from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
passports photo 41 17 250+ 98
little passports 24 31 247 200
ic photo for singapore nric and passports ≤5 17 250+ 161
universal world passports pty ltd ≤5 30 250+ 245
passports please ≤5 30 250+ 171

The search volume of the core keyword passports in Google App Store reached 55, its difficulty level reached 5, and the number of apps related to it reached 249, among them, there are 24 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Passport Size Photo Maker passport picture 19 17
2
Mobile Passport passport 49 60
3
Passport Size Photo Maker - ID Photo Application 3x4 lite ≤5 28
4
Passport Meter passport index 31 34
5
US 2x2" Photo Editor - Passport Size Photo at Home passport photo 45 31
6
Passport Mobile passport mobile 17 15
7
US Passport Photo (2" x 2" for Online & Printing) photo id 123 preview ≤5 20
8
ItsEasy Passport Renewal Photo passport renewal 51 10
9
Passport Parking – Park. Pay. Be on your way. ® passport parking 36 25
10
Passport App - Passport Application Online Apply passport apply 46 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
ceculater 83 19 250+ 147
carlater 83 17 250+ 129
calculator‰ 80 19 250+ 133
mucrosoft 73 38 250+ 174
mircrosoft 73 29 244 150

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Calculator culator 83 92
2
Samsung Calculator cacilator 83 21
3
Calculator Lock – Video Lock & Photo Vault – HideX कोलकाता 26 21
4
Calculator jacalito 7 30
5
Smart Calculator - All in one polluter 46 50
6
CalcTape Calculator with Tape calculus doodlus ≤5 19
7
Calculator Plus Free ann coulter 45 56
8
Photo,Video Locker-Calculator calculator app lock 1mb ≤5 9
9
Calculator - No Ads, Free and Simple calculator for free no ads ≤5 7
10
Calculator + :Photo Vault & Hide Pictures nude calculator ≤5 8

These five keywords: “ceculater”, “carlater”, “calculator‰”, “mucrosoft”, “mircrosoft”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Calculator”, “Samsung Calculator”, “Calculator Lock – Video Lock & Photo Vault – HideX”, “Calculator”, “Smart Calculator - All in one”, “CalcTape Calculator with Tape”, “Calculator Plus Free”, “Photo,Video Locker-Calculator”, “Calculator - No Ads, Free and Simple”, “Calculator + :Photo Vault & Hide Pictures”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “passports”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “passports