"serve" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “serve” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “amazon go”, “films”, “catolica”, “fdr”, “kinetic”, “raiffeisen online”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “serve” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword serve from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
subway serves 61 35 250+ 160
conserve 50 20 250+ 98
iserve 48 50 249 219
observed 48 27 250+ 187
mincraft server 48 20 250+ 162

The search volume of the core keyword serve in Google App Store reached 40, its difficulty level reached 43, and the number of apps related to it reached 250+, among them, there are 145 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Serve serving 41 30
2
Serve serve day 9 22
3
ServCard - Serve Card Wallet serve card 16 16
4
Serve Credit Union servu credit union 8 35
5
Serve serve app ≤5 18
6
Serve me serve you serveme - get served ≤5 30
7
Called to Serve called to serve ≤5 13
8
GB SERVE gbtake ≤5 30
9
Self-Serve 2.0 wrench 2.0 ≤5 30
10
Amex anerican express 66 31

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
almart 88 42 249 203
walmate 88 31 250+ 162
@walmart 88 28 248 167
warmarte 88 30 250+ 228
restaurants 87 31 250+ 160

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
AlMart المارت يومارك 18 38
2
Walmart Shopping & Grocery walmate 88 31
3
AL-MART – Online Grocery Shopping App(Okhla) almart الامارات ≤5 30
4
AjMall - Online Shopping Store ajmall 19 20
5
All in one shopping app shoppers+ lakeside collection catalog 14 25
6
Fordeal - shop everything for you فورديل 32 29
7
Our Groceries Shopping List hyperk 38 50
8
Shoe Mart Online - محل شومارت سارا مارت ≤5 21
9
noon shopping نون 53 50
10
Geek - Smarter Shopping geek 43 50

These five keywords: “almart”, “walmate”, “@walmart”, “warmarte”, “restaurants”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “AlMart المارت”, “Walmart Shopping & Grocery”, “AL-MART – Online Grocery Shopping App(Okhla)”, “AjMall - Online Shopping Store”, “All in one shopping app shoppers+”, “Fordeal - shop everything for you”, “Our Groceries Shopping List”, “Shoe Mart Online - محل شومارت”, “noon shopping”, “Geek - Smarter Shopping”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “serve”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “serve