"self awareness" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “self awareness” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “sports clips”, “orwell”, “aba”, “electronics”, “tagged.com”, “barb”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “self awareness” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword self awareness from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
self-awareness 38 7 250+ 77
self awareness books ≤5 30 250+ 130
checkingin: for self awareness ≤5 30 250+ 118
self awareness meditation ≤5 30 250+ 114
self awareness app ≤5 30 250+ 79

The search volume of the core keyword self awareness in Google App Store reached 38, its difficulty level reached 6, and the number of apps related to it reached 250+, among them, there are 77 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
CheckingIn: for Self Awareness self-awareness 38 7
2
Thinkladder - Self-awareness & Mental Wellness perfectionist 33 35
3
Self Awareness Definition Learning self awareness books ≤5 30
4
Icueity: 360 self-awareness self-awareness 38 7
5
Self Awareness Test self awareness books ≤5 30
6
Reflect - Journal, Daily guided self reflection miracle reflection journal ≤5 13
7
MetaFi - Be Your Best Self kintsugi app ≤5 30
8
Daily Haloha - Self Reflection Questions thought provoking 24 30
9
Self Actualization - Self Awareness abraham maslow 38 43
10
Self-analysis Exercises introspection exercises ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
up 73 89 250+ 136
tests 73 53 250+ 136
sam 66 67 250+ 38
tobee mate 65 30 250+ 182
motivacional quotes 63 4 250+ 71

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Rise Up rise up 44 54
2
UP Faith & Family faith 40 58
3
UP! - Depression, Bipolar & Borderline Management bipolar ball ≤5 26
4
Up — Upgrade your banking counting up bank ≤5 30
5
UP® – Smart Coach for Health jawbone 28 23
6
Uplive - Live Video Streaming App apply 33 50
7
TextMe Up Free Calling & Texts text apps for free 35 18
8
Live Up liveup 33 23
9
Heads Up! - The Best Charades Game! heads up 50 32
10
Wheels Up: Download & Fly Up™ wheels up 22 19

These five keywords: “up”, “tests”, “sam”, “tobee mate”, “motivacional quotes”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Rise Up”, “UP Faith & Family”, “UP! - Depression, Bipolar & Borderline Management”, “Up — Upgrade your banking”, “UP® – Smart Coach for Health”, “Uplive - Live Video Streaming App”, “TextMe Up Free Calling & Texts”, “Live Up”, “Heads Up! - The Best Charades Game!”, “Wheels Up: Download & Fly Up™”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “self awareness”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “self awareness