"security camera" App Store Keywords Research Case | ASOTools
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"security camera" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “security camera” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “poster”, “baguette”, “parsec”, “uomini e donne”, “how to make”, “wasapt”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “security camera” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword security camera from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
camera security 45 14 250+ 120
security cameras 36 11 250+ 100
at home security camera 36 10 249 101
home security camera 32 13 250+ 104
arlo security camera 26 30 249 16

The search volume of the core keyword security camera in Google App Store reached 43, its difficulty level reached 24, and the number of apps related to it reached 250+, among them, there are 110 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Alfred Home Security Camera, Baby Monitor, Webcam sabemos 50 55
2
Security Camera CZ cz 30 38
3
Make your old phone as Home Security Camera 2 phones 13 28
4
Home Security Camera WardenCam - reuse old phones kameras 45 28
5
Security camera for smartphones, Lexis Cam lhms 11 22
6
Home Security IP Camera: CCTV Surveillance Monitor security system 21 13
7
AtHome Camera - phone as remote monitor at home security camera 36 10
8
IP Camera Monitor – Video Surveillance Monitoring monitoring 60 38
9
AtHome Video Streamer-turn phone into IP camera at hone 58 30
10
tinyCam Monitor FREE - IP camera viewer monitors 60 17

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
ecoles direct 68 22 249 122
camviewer 68 14 250+ 111
اناستا 63 63 250+ 247
geny 63 49 250+ 214
msbxh 61 23 250+ 141

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
StudentSquare student square 21 25
2
Marshall IL Schools marshall public schools, mo ≤5 30
3
LAUSD lausd email 41 24
4
Wyzant - Find Expert Tutors tutoring 34 8
5
CompanyCam company cam 22 25
6
Digimkey digikey student ≤5 30
7
MHSAA - Mobile mhsaa 21 42
8
Amazon Cloud Cam amazon camera 23 21
9
Pioneer Central Schools, NY pioneer pleasantville school district 56 ≤5 30
10
GPB Sports ga hs scores ≤5 8

These five keywords: “ecoles direct”, “camviewer”, “اناستا”, “geny”, “msbxh”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “StudentSquare”, “Marshall IL Schools”, “LAUSD”, “Wyzant - Find Expert Tutors”, “CompanyCam”, “Digimkey”, “MHSAA - Mobile”, “Amazon Cloud Cam”, “Pioneer Central Schools, NY”, “GPB Sports”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “security camera”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “security camera