"secure vpn" App Store Keywords Research Case | ASOTools
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"secure vpn" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “secure vpn” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “bryce hall”, “anthems”, “grateful”, “shimejis”, “batista”, “patelco”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “secure vpn” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword secure vpn from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
f-secure freedome vpn ≤5 22 248 197
secure vpn free ≤5 14 250+ 166
surfshark vpn fast encrypted u0026 secure vpn proxy ≤5 28 249 246
ufo vpn basic free vpn proxy master u0026 secure wifi ≤5 28 249 242
astrill vpn - fast u0026 secure android vpn ≤5 28 248 247

The search volume of the core keyword secure vpn in Google App Store reached 41, its difficulty level reached 47, and the number of apps related to it reached 250+, among them, there are 149 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Secure VPN – A high speed, ultra secure VPN secure 56 72
2
VPN Secure: Fast, Free & Unlimited Proxy messenger vpn secure ≤5 9
3
Secure VPN - Free VPN Proxy, Best & Fast Shield fas shield ≤5 19
4
Secure VPN seeure vpn ≤5 8
5
Norton Secure VPN – Security & Privacy WiFi Proxy norton vpn 26 22
6
Atlas VPN - Unlimited, Secure & Free VPN Proxy atlas 50 63
7
Fast VPN & Proxy – Kaspersky Secure Connection kaspersky vpn 16 40
8
AVG Secure VPN – Unlimited VPN & Proxy server cpn 2019 ≤5 30
9
Speed VPN-Fast, Secure, Free Unlimited Proxy speed vpn 28 24
10
VPN SecureLine by Avast - Security & Privacy Proxy avast vpn 23 19

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
ewvpn 80 68 249 248
x 75 84 250+ 92
proxy free 73 30 248 118
vn expres 70 48 250+ 209
gaurdian 70 38 248 161

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
NordVPN: Best VPN Fast, Secure & Unlimited no 63 85
2
ExpressVPN - #1 Trusted VPN - Secure Private Fast expressvpn 55 29
3
SoundCloud - Play Music, Audio & New Songs spundcloud 75 50
4
Google Drive drive google 85 41
5
Norton Secure VPN – Security & Privacy WiFi Proxy norton vpn 26 22
6
Spotify: Listen to new music, podcasts, and songs espoty fay 82 60
7
Fast VPN & Proxy – Kaspersky Secure Connection kaspersky vpn 16 40
8
FaceApp — Face Editor & Beauty Makeover adaee 63 64
9
Adobe Lightroom - Photo Editor & Pro Camera lightroom 59 45
10
Hungry Shark Evolution shark 57 71

These five keywords: “ewvpn”, “x”, “proxy free”, “vn expres”, “gaurdian”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “NordVPN: Best VPN Fast, Secure & Unlimited”, “ExpressVPN - #1 Trusted VPN - Secure Private Fast”, “SoundCloud - Play Music, Audio & New Songs”, “Google Drive”, “Norton Secure VPN – Security & Privacy WiFi Proxy”, “Spotify: Listen to new music, podcasts, and songs”, “Fast VPN & Proxy – Kaspersky Secure Connection”, “FaceApp — Face Editor & Beauty Makeover”, “Adobe Lightroom - Photo Editor & Pro Camera”, “Hungry Shark Evolution”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “secure vpn”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “secure vpn