"anthems" App Store Keywords Research Case | ASOTools
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"anthems" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “anthems” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “microsoft rewards”, “greenlight”, “marco polo”, “literatura”, “mrp”, “terrace”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “anthems” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword anthems from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
national anthems 39 5 250+ 3
puppet anthems lite ≤5 30 250+ 176
puppet anthems ≤5 30 250+ 155
anthems - music sharing ≤5 30 250+ 146
anthems music ≤5 30 250+ 144

The search volume of the core keyword anthems in Google App Store reached 46, its difficulty level reached 7, and the number of apps related to it reached 250+, among them, there are 6 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
National Anthems national anthems 39 5
2
Anthems - Music Sharing music sharing 11 20
3
National Anthems national anthems 39 5
4
All National anthems hymmes nationaux ≤5 5
5
Globe Earth 3D: Flags, Anthems and Timezones globe earth 3d ≤5 8
6
National Anthems anthems world ≤5 30
7
National Anthems gaming anthems ≤5 30
8
National Anthem Ringtone Free national anthem ringtone.s ≤5 30
9
Anthems of the world anthems-of-the-world ≤5 30
10
All National Anthems with lyrics and music sheets national anthems with lyrics ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
engaging 53 24 250+ 151
engage 50 63 249 6
globe 47 51 250+ 63
athem 46 49 249 221
cruize 46 46 250+ 213

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Engaging Multiplication Tables - Times Tables Game muliplication 30 7
2
Engaging Works Enterprise it works global ≤5 15
3
Engage clinid 51 3
4
Engage Wellbeing engage wellbeing 12 18
5
JaFuzzled - Coding Puzzles Engaging Struggles spritebox llc ≤5 11
6
Engaging Congress engaging congress ≤5 30
7
Livingtree Engage living tree 14 9
8
Toyota Engage App toyota engage 15 24
9
WorkL communication crafts ≤5 16
10
Engage - Your Club my engage app ≤5 30

These five keywords: “engaging”, “engage”, “globe”, “athem”, “cruize”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Engaging Multiplication Tables - Times Tables Game”, “Engaging Works Enterprise”, “Engage”, “Engage Wellbeing”, “JaFuzzled - Coding Puzzles Engaging Struggles”, “Engaging Congress”, “Livingtree Engage”, “Toyota Engage App”, “WorkL”, “Engage - Your Club”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “anthems”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “anthems