"screencast" App Store Keywords Research Case | ASOTools
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"screencast" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “screencast” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “life. 360”, “quest”, “android emulator”, “meridiano”, “marvin gaye”, “kids games free”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “screencast” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword screencast from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
screencastify 41 30 250+ 199
screencast o matic 39 37 250+ 203
screencastomatic 29 44 250+ 236
screencasting 27 9 250+ 104
screencast matic 16 35 250+ 233

The search volume of the core keyword screencast in Google App Store reached 39, its difficulty level reached 14, and the number of apps related to it reached 250+, among them, there are 116 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Screen Cast : Easy Screen Mirroring/Sharing App free screen share 6 7
2
Screen Cast - View Mobile on PC screencast deskshare inc ≤5 21
3
Screen Cast Mirroring - easy screen mirroring screencasting 27 9
4
Free Screen Recorder | Screencast-O-Matic screen cast o matic 39 46
5
Screen Mirroring, Cast To TV - Castto screen mirroring 49 53
6
Screen Cast (Mobile to TV/PC mirroring) easyandroidtools ≤5 22
7
Screencast easy : wireless display finder wireless screencasting ≤5 4
8
Screen Mirroring - Miracast for android to TV screen mirroring tv android 16 6
9
Screen Recorder & Video Editor for Chromebook screen castify 37 14
10
ScreenCast - Screen Mirroring TO PC,TV easycast 22 11

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
nèlix 93 68 248 242
nerdlix 93 45 250+ 189
netfil 93 33 250+ 147
google mpss 93 30 248 170
voidio 85 49 250+ 228

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Netflix netflicpx 93 51
2
Netflix  netflixxl 93 30
3
Tubi - Free Movies & TV Shows moives 68 11
4
Hulu: Stream all your favorite TV shows and movies hulu 75 36
5
Plex: Stream Movies, Shows, Music, and other Media holeywod 61 55
6
Google TV (previously Play Movies & TV) movie new 68 13
7
Prime Video - Android TV pr 53 52
8
Pluto TV - It’s Free TV tv 63 88
9
Crackle lacey chabert 48 57
10
Cast to TV - Chromecast, Roku, stream phone to TV cast 45 67

These five keywords: “nèlix”, “nerdlix”, “netfil”, “google mpss”, “voidio”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Netflix”, “Netflix ”, “Tubi - Free Movies & TV Shows”, “Hulu: Stream all your favorite TV shows and movies”, “Plex: Stream Movies, Shows, Music, and other Media”, “Google TV (previously Play Movies & TV)”, “Prime Video - Android TV”, “Pluto TV - It’s Free TV”, “Crackle”, “Cast to TV - Chromecast, Roku, stream phone to TV”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “screencast”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “screencast