"life. 360" App Store Keywords Research Case | ASOTools
×

"life. 360" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “life. 360” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “new york giants”, “screen recorde”, “lectura”, “cumpleaños feliz”, “lâmpada”, “video calls”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “life. 360” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword life. 360 from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
life 360 54 24 247 141
360 life 23 21 250+ 144
life 360 app 21 22 250+ 151
life 360 free 16 21 249 154
my life 360 12 22 249 164

The search volume of the core keyword life. 360 in Google App Store reached 41, its difficulty level reached 22, and the number of apps related to it reached 247, among them, there are 144 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Life360: Family Locator & GPS Tracker for Safety locators 55 11
2
Family360 - Family Locator, GPS Tracker family 360 12 9
3
Life360 Church life 360 church of the assemblies of god ≤5 30
4
Connected - Family Locator - GPS Tracker connected 52 50
5
My Family - Family Locator my family 36 40
6
My Kids Locator & Phone Tracker tracker by number 56 30
7
Family locator / GPS location - Locator 24 локатор 12 8
8
Family Locator trackers 44 20
9
Family Locator - GPS Tracker For Find My Friends finf my friends 29 30
10
Family Locator and Secure Messenger - LifeCircle life circle ≤5 9

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
weathering 100 59 250+ 229
instaram 100 48 250+ 201
inetagram 100 45 250+ 197
insatgram 100 43 250+ 191
inestagram 100 40 250+ 184

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Weathering with You wallpaper weathering with you 50 23
2
The Weathering Magazine the weathering magazine app ≤5 30
3
Weathering With You Anime Wallpaper weathering with you 50 23
4
Weather वेअथेर 43 22
5
Weather Home - Live Radar Alerts & Widget advisories 33 38
6
weather rawalpindi weather 45 22
7
Live Weather Forecast - Accurate weather & Radar prevision meteorologique gratuit ≤5 12
8
Weather weathered 100 28
9
Weather forecast climas 100 32
10
Real-time weather forecasts real time weather ≤5 14

These five keywords: “weathering”, “instaram”, “inetagram”, “insatgram”, “inestagram”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Weathering with You wallpaper”, “The Weathering Magazine”, “Weathering With You Anime Wallpaper”, “Weather”, “Weather Home - Live Radar Alerts & Widget”, “weather”, “Live Weather Forecast - Accurate weather & Radar”, “Weather”, “Weather forecast”, “Real-time weather forecasts”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “life. 360”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “life. 360